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Donation Page Friction Checklist

A PDF checklist designed specifically to help you reduce friction on your donation pages

About NextAfter

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work.

5810 Tennyson Parkway, Suite 102, Plano, TX 75024

hello@nextafter.com

Friction is one of the biggest killers of your online donations.

In fact, the latest benchmark from M&R says that only 22% of donation page visitors actually give. That means we're failing almost 8 out of 10 would-be donors.

And friction is often the killer.

Where should we send your donation page friction checklist?

What fundraisers say about NextAfter resources:

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter."

- Margaret, Layne Consulting

"Honestly- no other organization nails the everyday issues/tips/experiences of the fundraising shop like NextAfter. I really, really appreciate the work that goes into your findings as it is SO helpful for us in the digital fundraising field. Keep up the great work!"

- Anna, Lakehead University

Get your free friction checklist that’s proven to help you reduce friction on your donation pages and get more donations by filling out the form below.

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Diagnose and eliminate friction on your donation page using this free checklist

Friction is difficult to diagnose on your own. But it's likely that there are elements on your page that are causing confusion, frustration, or anxiety for your donors.

This checklist will walk you through 8 common types of friction that often slow donors down and keep them from giving including:

Field layout friction
Decision friction
Waiting friction
Error friction
and more.

If you can diagnose and eliminate these elements of friction, you'll have a better chance of growing your online revenue.

"I loved that every concept you discussed was based in a study." – Heather Gracie, Creative Science

"Lots of great data with practical applications for improving donation pages." – Ardie Coolidge, Director of Marketing

What others have said about the donation page template...

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter (be it in person or with materials or digitally or in traditional or social media).

So far I am just enjoying what you are doing and thank you for it."

– Margaret Layne, Layne Consulting

What fundraisers say about NextAfter's resources...