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Explore all research studies

We conduct forensic research that studies the nonprofit industry as a whole. Through these studies, you can learn what top nonprofits get right — and what they are missing.

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The Online Donor Retention Benchmark Report
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Mobile Donation Experience
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The New Donor Welcome Study
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We Don’t Write So Good – Nonprofit Copywriting Study
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The Nonprofit Fundraising Executive Benchmark Report
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The State of Year-End Multichannel Fundraising
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The Donation Page Friction Study
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The State of Nonprofit Donation Pages

A free report looking at the online giving experience of 203 nonprofit organizations.

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Grow Your Online Fundraising Revenue with 3 Essential Metrics

Discover the 3 metrics that impact revenue and show you where to optimize next There are 3 metrics that define online fundraising success: web traffic, donation conversion rate, and average gift size. Each one of these metrics has a direct impact on online revenue. If you increase one, your revenue increases. And if you increase […]

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Optimize Your Team and Improve Your Results Using Human Data

Discover what key traits help nonprofit employees succeed and learn practical strategies to get the right people in the right roles.

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Why Should I Give to You? – eBook

After years of research, we’ve discovered that most nonprofits are ineffectively communicating their value proposition and are losing donors as a result. This ground-breaking study of 127 of the largest nonprofit organizations will help you understand the need to communicate your value proposition effectively, and equip you to answer the fundamental value proposition question: Why should […]

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