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Get New Ideas From 7,000+ Fundraising Experiments

We’ve conducted 7,000+ online fundraising experiments. Below, you’ll find 3,000+ publicly available case studies to explore, study, and generate new ideas to improve your fundraising and grow your impact.

292.8% lift

How including a gift array in a high urgency campaign sticky bar affects donor conversion rate

December 18, 2024 Element tested: donor conversion gift array high urgency Sticky Bar
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 292.8
212.3% lift

How a “personal note” creative on Facebook impacted donor conversions

December 19, 2024 Element tested: donor conversion Facebook
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 212.3
Not Valid

How adding transparency about the allocation of a donor’s gift affects conversion rates in an email appeal

December 19, 2024 Element tested: donor conversion Email Fundraising | Copy
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 105.3
287.6% lift

How adding a clickable button to a high-urgency sticky bar impacts donor conversions and clicks

December 16, 2024 Element tested: call to action click rate donor conversion high urgency
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 287.6
Approaching Validity

How a dynamic thermometer on the donation page impacts donor conversion rate

December 9, 2024 Element tested: Donation Pages | Design donor conversion thermometer
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 441.7
Not Valid

How exclusivity language on a high-urgency pop-up impact donor conversion

December 9, 2024 Element tested: donor conversion high urgency pop-up Value Proposition
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 303.0

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Not Valid

How guided reading subheaders impact donor conversion on e-book donation pages

November 21, 2024 Element tested: Donation Pages | Copy donor conversion
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 265.6
162.3% lift

How a dynamic impact callout beneath the gift array affects donor conversion

November 21, 2024 Element tested: donor conversion gift array
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 162.3
348.0% lift

How defaulting to recurring gift on an acquisition donation page, Reconnected, impacts recurring donor conversion

November 18, 2024 Element tested: Donation Pages | Form donor conversion Recurring Giving
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 348.0
330.0% lift

How defaulting to a recurring gift on an acquisition donation page impacts recurring donor conversion

November 18, 2024 Element tested: Donation Pages | Form donor conversion Recurring Giving
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 330.0
Approaching Validity

Changing the default payment option for recurring donations

October 30, 2024 Element tested: donor conversion Recurring Giving
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 458.8
Approaching Validity

How using more vigorous copy that focuses on providing value to the reader in Facebook ads affects email acquisition

October 25, 2024 Element tested: Email Acquisition facebook ad
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 318.9
204.4% lift

How a Badge Icon paired with Tribute Widget Treatments Impacts Donor Conversion

October 18, 2024 Element tested: Donation Pages | Design donor conversion
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 204.4
95.2% lift

Will Adding the Form Fields to the Bottom of Articles Increase Sign Up Rates?

October 7, 2024 Element tested: Email Acquisition | Form
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 95.2
129.4% lift

How a pop-up inviting one-time donors to convert their donation to recurring impacts recurring donor conversion on donation pages

September 6, 2024 Element tested: call to action Donation Pages Popup Recurring Giving Value Proposition
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 129.4
151.9% lift

How a slide out with educational copy increased site follows

September 9, 2024 Element tested: donor conversion pop-up
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 151.9
100.0% lift

How defaulting to recurring gift on a premium offer donation page impacts donor conversion

September 3, 2024 Element tested: Donation Pages | Form donor conversion Recurring Giving
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 100.0
106.0% lift

How decreasing the ask amount on a content offer instant donation page impacted conversions (physical and digital resources)

August 20, 2024 Element tested: donation page donor conversion gift array
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 106.0
101.8% lift

How humanized letter copy with photo alignment impacts revenue on main donate

August 16, 2024 Element tested: Donation Pages | Copy Revenue
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 101.8
153.4% lift

How targeting a specific audience effected click-through rates on a Facebook Ad

August 13, 2024 Element tested: click through rate facebook ad
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 153.4
343.2% lift

How increasing the clarity in copy for a sticky bar impacts click through rates

August 16, 2024 Element tested: click rate Sticky Bar
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 343.2
Approaching Validity

Does Adding Leading Copy on the Donation Page Affect Generosity?

August 16, 2024 Element tested: Donation Pages | Copy
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 690.9
98.2% lift

Does Changing the Header of the Donation Page to Include Another Step Effect Donor Conversion?

August 16, 2024 Element tested: Donation Pages | Headline donor conversion
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 98.2
100.0% lift

How a lowered and reversed gift array impacts monthly donations

August 9, 2024 Element tested: gift array Recurring Giving
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 100.0
100.0% lift

How a lowered and reversed gift array impacts monthly donations

August 9, 2024 Element tested: gift array Recurring Giving
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 100.0
266.1% lift

How using a faux forward during a high urgency campaign impacted donor conversion rates

August 5, 2024 Element tested: donor conversion Email Fundraising | Copy high urgency
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 266.1
Not Valid

How a dear reader on Education Articles effects donor conversion rates

August 5, 2024 Element tested: dear reader donor conversion
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 103.4
187.9% lift

How a premium offer chat widget CTA on podcast pages impacts donor conversion

August 5, 2024 Element tested: call to action dear reader donor conversion landing page
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 187.9
Not Valid

How a dear reader on political articles effects donor conversion rates

August 5, 2024 Element tested: dear reader donor conversion
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 105.0
3,409.9% lift

How a pulling a donate button into the main navigation bar impacts clicks in mobile

July 26, 2024 Element tested: click rate donation pathway mobile Navigation
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 3409.9