Optimization Director
Tony is the Optimization Director on NextAfter’s R&D team within client services. Tony loves consulting with clients who boldly want to discover what’s next in unleashing generosity.
Before joining the NextAfter team, Tony led direct response efforts for several non-profit brands, including Stand Together, Americans for Prosperity, HSLDA, and Hillsdale College. His relentless focus on results–and testing & optimization to get there–is informed by his corporate marketing experience using big data analytics to follow customer preferences. He’s still a cabinet nerd from a stint at American Woodmark (NASDAQ: AMWD) where he created fancy predictive models that pretty much said manufacture whatever kitchen cabinets currently aired on HGTV’s Fixer Upper.
Tony loves history, genealogy, magical realist literature, and Latin American food. You can find him experimenting with new technology, from his podcast microphone to his lawn tractor.
Tony, wife Sarah, four kids, and three cats live in the beautiful mountains of Maryland.