let us help
Subscribe
Focus on the Family

How a Wikipedia-style ask performs against a banner ad and a slide-in appeal on article pages during a high-urgency campaign

Experiment ID: #135491

Focus on the Family

Experiment Summary

Timeframe: 03/02/2023 - 03/16/2023

During past high-urgency campaigns, an organization we work with has traditionally run a banner appeal on article pages in an attempt to increase giving from traffic who visit these articles.

Because this organization earns a high volume of traffic to the article pages, we wanted to test the banner appeal against two treatments that we have seen success with in the past to test how they would perform against one another in the context of a high-urgency campaign specifically soliciting recurring donations.

We felt that the banner appeal, while visually attractive and prevalent on the page, lacked a value proposition that was compelling enough to inspire people to make the commitment to give a monthly recurring gift. Both treatments employed nearly identical language both speaking to the problem/solution being conveyed by the appeal and the urgency created by the fact that only 6% of all donors give on a monthly.

The two tactics we wanted to test were a) a Wikipedia-inspired top-of-page appeal that converts to a slide-up appeal when the user scrolls and b) a slide-in appeal that appears from the right side of the screen at about 30% page depth.

For this experiment, we split traffic between the banner appeal (control), the Wikipedia-inspired appeal (treatment A), and the slide-in appeal (treatment B), splitting traffic roughly evenly between each. It was our hypothesis that given its visibility and the appeal it communicates, the Wikipedia inspired ask would perform best.

Research Question

We believe that a Wikipedia-style banner on article pages will increase recurring donations during a high-urgency campaign because it presents a more compelling appeal in a prevalent location, leveraging urgency and reciprocity to inspire people to give.

Design

C: Control
Array ( [0] => Array ( [ID] => 54846 [id] => 54846 [title] => Control.png [filename] => Control-39.png [filesize] => 386058 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39.png [link] => https://www.nextafter.com/experiments/how-a-wikipedia-style-ask-performs-against-a-banner-ad-and-a-slide-in-appeal-on-article-pages-during-a-high-urgency-campaign/attachment/control-png-6041/ [alt] => [author] => 0 [description] => [caption] => [name] => control-png-6041 [status] => inherit [uploaded_to] => 51173 [date] => 2023-10-10 20:48:38 [modified] => 2023-10-10 20:48:38 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 2714 [height] => 1000 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-300x111.png [medium-width] => 300 [medium-height] => 111 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-768x283.png [medium_large-width] => 640 [medium_large-height] => 236 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-1024x377.png [large-width] => 640 [large-height] => 236 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-1536x566.png [1536x1536-width] => 1536 [1536x1536-height] => 566 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-2048x755.png [2048x2048-width] => 2048 [2048x2048-height] => 755 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-600x400.png [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-600x600.png [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 258 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-50x18.png [admin-width] => 50 [admin-height] => 18 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39.png [full-width] => 2714 [full-height] => 1000 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-372x137.png [thumb_372-width] => 372 [thumb_372-height] => 137 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-980x361.png [single_post_thumbnail-width] => 980 [single_post_thumbnail-height] => 361 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-32x12.png [thumb_32_32-width] => 32 [thumb_32_32-height] => 12 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-48x18.png [thumb_48_48-width] => 48 [thumb_48_48-height] => 18 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-64x24.png [thumb_64_64-width] => 64 [thumb_64_64-height] => 24 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-128x47.png [thumb_128_128-width] => 128 [thumb_128_128-height] => 47 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-122x45.png [thumb_122_67-width] => 122 [thumb_122_67-height] => 45 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-153x56.png [thumb_153_153-width] => 153 [thumb_153_153-height] => 56 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-130x48.png [thumb_130_163-width] => 130 [thumb_130_163-height] => 48 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-232x85.png [thumb_232_177-width] => 232 [thumb_232_177-height] => 85 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-544x200.png [thumb_272_325-width] => 544 [thumb_272_325-height] => 200 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-271x100.png [thumb_271_346-width] => 271 [thumb_271_346-height] => 100 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-271x100.png [thumb_271_271-width] => 271 [thumb_271_271-height] => 100 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-272x100.png [thumb_272_172-width] => 272 [thumb_272_172-height] => 100 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-372x137.png [thumb_372_461-width] => 372 [thumb_372_461-height] => 137 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-372x137.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 137 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-385x142.png [thumb_385_270-width] => 385 [thumb_385_270-height] => 142 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-416x153.png [thumb_416_241-width] => 416 [thumb_416_241-height] => 153 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-448x165.png [thumb_448_410-width] => 448 [thumb_448_410-height] => 165 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-896x330.png [thumb_448_410_retina-width] => 896 [thumb_448_410_retina-height] => 330 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-574x211.png [thumb_574_382-width] => 574 [thumb_574_382-height] => 211 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-776x286.png [thumb_776_395-width] => 776 [thumb_776_395-height] => 286 ) ) [1] => Array ( [ID] => 54847 [id] => 54847 [title] => Wikipedia.png [filename] => Wikipedia.png [filesize] => 388174 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia.png [link] => https://www.nextafter.com/experiments/how-a-wikipedia-style-ask-performs-against-a-banner-ad-and-a-slide-in-appeal-on-article-pages-during-a-high-urgency-campaign/attachment/wikipedia-png-15/ [alt] => [author] => 0 [description] => [caption] => [name] => wikipedia-png-15 [status] => inherit [uploaded_to] => 51173 [date] => 2023-10-10 20:48:49 [modified] => 2023-10-10 20:48:49 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 1080 [height] => 1080 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-300x300.png [medium-width] => 300 [medium-height] => 300 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-768x768.png [medium_large-width] => 640 [medium_large-height] => 640 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-1024x1024.png [large-width] => 640 [large-height] => 640 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia.png [1536x1536-width] => 1080 [1536x1536-height] => 1080 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia.png [2048x2048-width] => 1080 [2048x2048-height] => 1080 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-600x400.png [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-600x600.png [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 700 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-50x50.png [admin-width] => 50 [admin-height] => 50 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia.png [full-width] => 1080 [full-height] => 1080 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-372x372.png [thumb_372-width] => 372 [thumb_372-height] => 372 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-625x625.png [single_post_thumbnail-width] => 625 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-32x32.png [thumb_32_32-width] => 32 [thumb_32_32-height] => 32 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-48x48.png [thumb_48_48-width] => 48 [thumb_48_48-height] => 48 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-64x64.png [thumb_64_64-width] => 64 [thumb_64_64-height] => 64 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-128x128.png [thumb_128_128-width] => 128 [thumb_128_128-height] => 128 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-67x67.png [thumb_122_67-width] => 67 [thumb_122_67-height] => 67 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-153x153.png [thumb_153_153-width] => 153 [thumb_153_153-height] => 153 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-130x130.png [thumb_130_163-width] => 130 [thumb_130_163-height] => 130 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-177x177.png [thumb_232_177-width] => 177 [thumb_232_177-height] => 177 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-544x544.png [thumb_272_325-width] => 544 [thumb_272_325-height] => 544 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-271x271.png [thumb_271_346-width] => 271 [thumb_271_346-height] => 271 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-271x271.png [thumb_271_271-width] => 271 [thumb_271_271-height] => 271 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-172x172.png [thumb_272_172-width] => 172 [thumb_272_172-height] => 172 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-372x372.png [thumb_372_461-width] => 372 [thumb_372_461-height] => 372 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-372x372.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 372 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-270x270.png [thumb_385_270-width] => 270 [thumb_385_270-height] => 270 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-241x241.png [thumb_416_241-width] => 241 [thumb_416_241-height] => 241 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-410x410.png [thumb_448_410-width] => 410 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-820x820.png [thumb_448_410_retina-width] => 820 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-382x382.png [thumb_574_382-width] => 382 [thumb_574_382-height] => 382 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-395x395.png [thumb_776_395-width] => 395 [thumb_776_395-height] => 395 ) ) [2] => Array ( [ID] => 54848 [id] => 54848 [title] => Slide-in.png [filename] => Slide-in.png [filesize] => 435141 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in.png [link] => https://www.nextafter.com/experiments/how-a-wikipedia-style-ask-performs-against-a-banner-ad-and-a-slide-in-appeal-on-article-pages-during-a-high-urgency-campaign/attachment/slide-in-png-15/ [alt] => [author] => 0 [description] => [caption] => [name] => slide-in-png-15 [status] => inherit [uploaded_to] => 51173 [date] => 2023-10-10 20:48:57 [modified] => 2023-10-10 20:48:57 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 2068 [height] => 1040 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-300x151.png [medium-width] => 300 [medium-height] => 151 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-768x386.png [medium_large-width] => 640 [medium_large-height] => 322 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-1024x515.png [large-width] => 640 [large-height] => 322 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-1536x772.png [1536x1536-width] => 1536 [1536x1536-height] => 772 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-2048x1030.png [2048x2048-width] => 2048 [2048x2048-height] => 1030 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-600x400.png [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-600x600.png [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 352 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-50x25.png [admin-width] => 50 [admin-height] => 25 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in.png [full-width] => 2068 [full-height] => 1040 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-372x187.png [thumb_372-width] => 372 [thumb_372-height] => 187 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-980x493.png [single_post_thumbnail-width] => 980 [single_post_thumbnail-height] => 493 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-32x16.png [thumb_32_32-width] => 32 [thumb_32_32-height] => 16 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-48x24.png [thumb_48_48-width] => 48 [thumb_48_48-height] => 24 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-64x32.png [thumb_64_64-width] => 64 [thumb_64_64-height] => 32 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-128x64.png [thumb_128_128-width] => 128 [thumb_128_128-height] => 64 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-122x61.png [thumb_122_67-width] => 122 [thumb_122_67-height] => 61 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-153x77.png [thumb_153_153-width] => 153 [thumb_153_153-height] => 77 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-130x65.png [thumb_130_163-width] => 130 [thumb_130_163-height] => 65 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-232x117.png [thumb_232_177-width] => 232 [thumb_232_177-height] => 117 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-544x274.png [thumb_272_325-width] => 544 [thumb_272_325-height] => 274 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-271x136.png [thumb_271_346-width] => 271 [thumb_271_346-height] => 136 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-271x136.png [thumb_271_271-width] => 271 [thumb_271_271-height] => 136 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-272x137.png [thumb_272_172-width] => 272 [thumb_272_172-height] => 137 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-372x187.png [thumb_372_461-width] => 372 [thumb_372_461-height] => 187 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-372x187.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 187 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-385x194.png [thumb_385_270-width] => 385 [thumb_385_270-height] => 194 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-416x209.png [thumb_416_241-width] => 416 [thumb_416_241-height] => 209 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-448x225.png [thumb_448_410-width] => 448 [thumb_448_410-height] => 225 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-896x451.png [thumb_448_410_retina-width] => 896 [thumb_448_410_retina-height] => 451 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-574x289.png [thumb_574_382-width] => 574 [thumb_574_382-height] => 289 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-776x390.png [thumb_776_395-width] => 776 [thumb_776_395-height] => 390 ) ) )
T1: Wikipedia
Array ( [0] => Array ( [ID] => 54846 [id] => 54846 [title] => Control.png [filename] => Control-39.png [filesize] => 386058 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39.png [link] => https://www.nextafter.com/experiments/how-a-wikipedia-style-ask-performs-against-a-banner-ad-and-a-slide-in-appeal-on-article-pages-during-a-high-urgency-campaign/attachment/control-png-6041/ [alt] => [author] => 0 [description] => [caption] => [name] => control-png-6041 [status] => inherit [uploaded_to] => 51173 [date] => 2023-10-10 20:48:38 [modified] => 2023-10-10 20:48:38 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 2714 [height] => 1000 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-300x111.png [medium-width] => 300 [medium-height] => 111 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-768x283.png [medium_large-width] => 640 [medium_large-height] => 236 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-1024x377.png [large-width] => 640 [large-height] => 236 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-1536x566.png [1536x1536-width] => 1536 [1536x1536-height] => 566 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-2048x755.png [2048x2048-width] => 2048 [2048x2048-height] => 755 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-600x400.png [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-600x600.png [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 258 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-50x18.png [admin-width] => 50 [admin-height] => 18 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39.png [full-width] => 2714 [full-height] => 1000 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-372x137.png [thumb_372-width] => 372 [thumb_372-height] => 137 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-980x361.png [single_post_thumbnail-width] => 980 [single_post_thumbnail-height] => 361 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-32x12.png [thumb_32_32-width] => 32 [thumb_32_32-height] => 12 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-48x18.png [thumb_48_48-width] => 48 [thumb_48_48-height] => 18 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-64x24.png [thumb_64_64-width] => 64 [thumb_64_64-height] => 24 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-128x47.png [thumb_128_128-width] => 128 [thumb_128_128-height] => 47 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-122x45.png [thumb_122_67-width] => 122 [thumb_122_67-height] => 45 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-153x56.png [thumb_153_153-width] => 153 [thumb_153_153-height] => 56 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-130x48.png [thumb_130_163-width] => 130 [thumb_130_163-height] => 48 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-232x85.png [thumb_232_177-width] => 232 [thumb_232_177-height] => 85 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-544x200.png [thumb_272_325-width] => 544 [thumb_272_325-height] => 200 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-271x100.png [thumb_271_346-width] => 271 [thumb_271_346-height] => 100 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-271x100.png [thumb_271_271-width] => 271 [thumb_271_271-height] => 100 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-272x100.png [thumb_272_172-width] => 272 [thumb_272_172-height] => 100 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-372x137.png [thumb_372_461-width] => 372 [thumb_372_461-height] => 137 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-372x137.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 137 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-385x142.png [thumb_385_270-width] => 385 [thumb_385_270-height] => 142 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-416x153.png [thumb_416_241-width] => 416 [thumb_416_241-height] => 153 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-448x165.png [thumb_448_410-width] => 448 [thumb_448_410-height] => 165 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-896x330.png [thumb_448_410_retina-width] => 896 [thumb_448_410_retina-height] => 330 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-574x211.png [thumb_574_382-width] => 574 [thumb_574_382-height] => 211 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-776x286.png [thumb_776_395-width] => 776 [thumb_776_395-height] => 286 ) ) [1] => Array ( [ID] => 54847 [id] => 54847 [title] => Wikipedia.png [filename] => Wikipedia.png [filesize] => 388174 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia.png [link] => https://www.nextafter.com/experiments/how-a-wikipedia-style-ask-performs-against-a-banner-ad-and-a-slide-in-appeal-on-article-pages-during-a-high-urgency-campaign/attachment/wikipedia-png-15/ [alt] => [author] => 0 [description] => [caption] => [name] => wikipedia-png-15 [status] => inherit [uploaded_to] => 51173 [date] => 2023-10-10 20:48:49 [modified] => 2023-10-10 20:48:49 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 1080 [height] => 1080 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-300x300.png [medium-width] => 300 [medium-height] => 300 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-768x768.png [medium_large-width] => 640 [medium_large-height] => 640 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-1024x1024.png [large-width] => 640 [large-height] => 640 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia.png [1536x1536-width] => 1080 [1536x1536-height] => 1080 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia.png [2048x2048-width] => 1080 [2048x2048-height] => 1080 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-600x400.png [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-600x600.png [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 700 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-50x50.png [admin-width] => 50 [admin-height] => 50 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia.png [full-width] => 1080 [full-height] => 1080 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-372x372.png [thumb_372-width] => 372 [thumb_372-height] => 372 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-625x625.png [single_post_thumbnail-width] => 625 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-32x32.png [thumb_32_32-width] => 32 [thumb_32_32-height] => 32 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-48x48.png [thumb_48_48-width] => 48 [thumb_48_48-height] => 48 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-64x64.png [thumb_64_64-width] => 64 [thumb_64_64-height] => 64 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-128x128.png [thumb_128_128-width] => 128 [thumb_128_128-height] => 128 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-67x67.png [thumb_122_67-width] => 67 [thumb_122_67-height] => 67 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-153x153.png [thumb_153_153-width] => 153 [thumb_153_153-height] => 153 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-130x130.png [thumb_130_163-width] => 130 [thumb_130_163-height] => 130 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-177x177.png [thumb_232_177-width] => 177 [thumb_232_177-height] => 177 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-544x544.png [thumb_272_325-width] => 544 [thumb_272_325-height] => 544 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-271x271.png [thumb_271_346-width] => 271 [thumb_271_346-height] => 271 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-271x271.png [thumb_271_271-width] => 271 [thumb_271_271-height] => 271 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-172x172.png [thumb_272_172-width] => 172 [thumb_272_172-height] => 172 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-372x372.png [thumb_372_461-width] => 372 [thumb_372_461-height] => 372 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-372x372.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 372 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-270x270.png [thumb_385_270-width] => 270 [thumb_385_270-height] => 270 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-241x241.png [thumb_416_241-width] => 241 [thumb_416_241-height] => 241 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-410x410.png [thumb_448_410-width] => 410 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-820x820.png [thumb_448_410_retina-width] => 820 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-382x382.png [thumb_574_382-width] => 382 [thumb_574_382-height] => 382 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-395x395.png [thumb_776_395-width] => 395 [thumb_776_395-height] => 395 ) ) [2] => Array ( [ID] => 54848 [id] => 54848 [title] => Slide-in.png [filename] => Slide-in.png [filesize] => 435141 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in.png [link] => https://www.nextafter.com/experiments/how-a-wikipedia-style-ask-performs-against-a-banner-ad-and-a-slide-in-appeal-on-article-pages-during-a-high-urgency-campaign/attachment/slide-in-png-15/ [alt] => [author] => 0 [description] => [caption] => [name] => slide-in-png-15 [status] => inherit [uploaded_to] => 51173 [date] => 2023-10-10 20:48:57 [modified] => 2023-10-10 20:48:57 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 2068 [height] => 1040 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-300x151.png [medium-width] => 300 [medium-height] => 151 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-768x386.png [medium_large-width] => 640 [medium_large-height] => 322 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-1024x515.png [large-width] => 640 [large-height] => 322 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-1536x772.png [1536x1536-width] => 1536 [1536x1536-height] => 772 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-2048x1030.png [2048x2048-width] => 2048 [2048x2048-height] => 1030 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-600x400.png [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-600x600.png [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 352 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-50x25.png [admin-width] => 50 [admin-height] => 25 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in.png [full-width] => 2068 [full-height] => 1040 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-372x187.png [thumb_372-width] => 372 [thumb_372-height] => 187 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-980x493.png [single_post_thumbnail-width] => 980 [single_post_thumbnail-height] => 493 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-32x16.png [thumb_32_32-width] => 32 [thumb_32_32-height] => 16 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-48x24.png [thumb_48_48-width] => 48 [thumb_48_48-height] => 24 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-64x32.png [thumb_64_64-width] => 64 [thumb_64_64-height] => 32 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-128x64.png [thumb_128_128-width] => 128 [thumb_128_128-height] => 64 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-122x61.png [thumb_122_67-width] => 122 [thumb_122_67-height] => 61 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-153x77.png [thumb_153_153-width] => 153 [thumb_153_153-height] => 77 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-130x65.png [thumb_130_163-width] => 130 [thumb_130_163-height] => 65 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-232x117.png [thumb_232_177-width] => 232 [thumb_232_177-height] => 117 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-544x274.png [thumb_272_325-width] => 544 [thumb_272_325-height] => 274 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-271x136.png [thumb_271_346-width] => 271 [thumb_271_346-height] => 136 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-271x136.png [thumb_271_271-width] => 271 [thumb_271_271-height] => 136 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-272x137.png [thumb_272_172-width] => 272 [thumb_272_172-height] => 137 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-372x187.png [thumb_372_461-width] => 372 [thumb_372_461-height] => 187 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-372x187.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 187 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-385x194.png [thumb_385_270-width] => 385 [thumb_385_270-height] => 194 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-416x209.png [thumb_416_241-width] => 416 [thumb_416_241-height] => 209 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-448x225.png [thumb_448_410-width] => 448 [thumb_448_410-height] => 225 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-896x451.png [thumb_448_410_retina-width] => 896 [thumb_448_410_retina-height] => 451 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-574x289.png [thumb_574_382-width] => 574 [thumb_574_382-height] => 289 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-776x390.png [thumb_776_395-width] => 776 [thumb_776_395-height] => 390 ) ) )
T2: Slide-in
Array ( [0] => Array ( [ID] => 54846 [id] => 54846 [title] => Control.png [filename] => Control-39.png [filesize] => 386058 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39.png [link] => https://www.nextafter.com/experiments/how-a-wikipedia-style-ask-performs-against-a-banner-ad-and-a-slide-in-appeal-on-article-pages-during-a-high-urgency-campaign/attachment/control-png-6041/ [alt] => [author] => 0 [description] => [caption] => [name] => control-png-6041 [status] => inherit [uploaded_to] => 51173 [date] => 2023-10-10 20:48:38 [modified] => 2023-10-10 20:48:38 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 2714 [height] => 1000 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-300x111.png [medium-width] => 300 [medium-height] => 111 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-768x283.png [medium_large-width] => 640 [medium_large-height] => 236 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-1024x377.png [large-width] => 640 [large-height] => 236 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-1536x566.png [1536x1536-width] => 1536 [1536x1536-height] => 566 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-2048x755.png [2048x2048-width] => 2048 [2048x2048-height] => 755 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-600x400.png [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-600x600.png [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 258 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-50x18.png [admin-width] => 50 [admin-height] => 18 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39.png [full-width] => 2714 [full-height] => 1000 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-372x137.png [thumb_372-width] => 372 [thumb_372-height] => 137 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-980x361.png [single_post_thumbnail-width] => 980 [single_post_thumbnail-height] => 361 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-32x12.png [thumb_32_32-width] => 32 [thumb_32_32-height] => 12 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-48x18.png [thumb_48_48-width] => 48 [thumb_48_48-height] => 18 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-64x24.png [thumb_64_64-width] => 64 [thumb_64_64-height] => 24 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-128x47.png [thumb_128_128-width] => 128 [thumb_128_128-height] => 47 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-122x45.png [thumb_122_67-width] => 122 [thumb_122_67-height] => 45 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-153x56.png [thumb_153_153-width] => 153 [thumb_153_153-height] => 56 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-130x48.png [thumb_130_163-width] => 130 [thumb_130_163-height] => 48 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-232x85.png [thumb_232_177-width] => 232 [thumb_232_177-height] => 85 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-544x200.png [thumb_272_325-width] => 544 [thumb_272_325-height] => 200 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-271x100.png [thumb_271_346-width] => 271 [thumb_271_346-height] => 100 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-271x100.png [thumb_271_271-width] => 271 [thumb_271_271-height] => 100 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-272x100.png [thumb_272_172-width] => 272 [thumb_272_172-height] => 100 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-372x137.png [thumb_372_461-width] => 372 [thumb_372_461-height] => 137 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-372x137.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 137 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-385x142.png [thumb_385_270-width] => 385 [thumb_385_270-height] => 142 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-416x153.png [thumb_416_241-width] => 416 [thumb_416_241-height] => 153 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-448x165.png [thumb_448_410-width] => 448 [thumb_448_410-height] => 165 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-896x330.png [thumb_448_410_retina-width] => 896 [thumb_448_410_retina-height] => 330 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-574x211.png [thumb_574_382-width] => 574 [thumb_574_382-height] => 211 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-39-776x286.png [thumb_776_395-width] => 776 [thumb_776_395-height] => 286 ) ) [1] => Array ( [ID] => 54847 [id] => 54847 [title] => Wikipedia.png [filename] => Wikipedia.png [filesize] => 388174 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia.png [link] => https://www.nextafter.com/experiments/how-a-wikipedia-style-ask-performs-against-a-banner-ad-and-a-slide-in-appeal-on-article-pages-during-a-high-urgency-campaign/attachment/wikipedia-png-15/ [alt] => [author] => 0 [description] => [caption] => [name] => wikipedia-png-15 [status] => inherit [uploaded_to] => 51173 [date] => 2023-10-10 20:48:49 [modified] => 2023-10-10 20:48:49 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 1080 [height] => 1080 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-300x300.png [medium-width] => 300 [medium-height] => 300 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-768x768.png [medium_large-width] => 640 [medium_large-height] => 640 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-1024x1024.png [large-width] => 640 [large-height] => 640 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia.png [1536x1536-width] => 1080 [1536x1536-height] => 1080 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia.png [2048x2048-width] => 1080 [2048x2048-height] => 1080 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-600x400.png [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-600x600.png [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 700 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-50x50.png [admin-width] => 50 [admin-height] => 50 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia.png [full-width] => 1080 [full-height] => 1080 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-372x372.png [thumb_372-width] => 372 [thumb_372-height] => 372 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-625x625.png [single_post_thumbnail-width] => 625 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-32x32.png [thumb_32_32-width] => 32 [thumb_32_32-height] => 32 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-48x48.png [thumb_48_48-width] => 48 [thumb_48_48-height] => 48 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-64x64.png [thumb_64_64-width] => 64 [thumb_64_64-height] => 64 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-128x128.png [thumb_128_128-width] => 128 [thumb_128_128-height] => 128 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-67x67.png [thumb_122_67-width] => 67 [thumb_122_67-height] => 67 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-153x153.png [thumb_153_153-width] => 153 [thumb_153_153-height] => 153 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-130x130.png [thumb_130_163-width] => 130 [thumb_130_163-height] => 130 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-177x177.png [thumb_232_177-width] => 177 [thumb_232_177-height] => 177 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-544x544.png [thumb_272_325-width] => 544 [thumb_272_325-height] => 544 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-271x271.png [thumb_271_346-width] => 271 [thumb_271_346-height] => 271 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-271x271.png [thumb_271_271-width] => 271 [thumb_271_271-height] => 271 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-172x172.png [thumb_272_172-width] => 172 [thumb_272_172-height] => 172 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-372x372.png [thumb_372_461-width] => 372 [thumb_372_461-height] => 372 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-372x372.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 372 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-270x270.png [thumb_385_270-width] => 270 [thumb_385_270-height] => 270 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-241x241.png [thumb_416_241-width] => 241 [thumb_416_241-height] => 241 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-410x410.png [thumb_448_410-width] => 410 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-820x820.png [thumb_448_410_retina-width] => 820 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-382x382.png [thumb_574_382-width] => 382 [thumb_574_382-height] => 382 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Wikipedia-395x395.png [thumb_776_395-width] => 395 [thumb_776_395-height] => 395 ) ) [2] => Array ( [ID] => 54848 [id] => 54848 [title] => Slide-in.png [filename] => Slide-in.png [filesize] => 435141 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in.png [link] => https://www.nextafter.com/experiments/how-a-wikipedia-style-ask-performs-against-a-banner-ad-and-a-slide-in-appeal-on-article-pages-during-a-high-urgency-campaign/attachment/slide-in-png-15/ [alt] => [author] => 0 [description] => [caption] => [name] => slide-in-png-15 [status] => inherit [uploaded_to] => 51173 [date] => 2023-10-10 20:48:57 [modified] => 2023-10-10 20:48:57 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 2068 [height] => 1040 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-300x151.png [medium-width] => 300 [medium-height] => 151 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-768x386.png [medium_large-width] => 640 [medium_large-height] => 322 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-1024x515.png [large-width] => 640 [large-height] => 322 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-1536x772.png [1536x1536-width] => 1536 [1536x1536-height] => 772 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-2048x1030.png [2048x2048-width] => 2048 [2048x2048-height] => 1030 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-600x400.png [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-600x600.png [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 352 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-50x25.png [admin-width] => 50 [admin-height] => 25 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in.png [full-width] => 2068 [full-height] => 1040 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-372x187.png [thumb_372-width] => 372 [thumb_372-height] => 187 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-980x493.png [single_post_thumbnail-width] => 980 [single_post_thumbnail-height] => 493 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-32x16.png [thumb_32_32-width] => 32 [thumb_32_32-height] => 16 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-48x24.png [thumb_48_48-width] => 48 [thumb_48_48-height] => 24 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-64x32.png [thumb_64_64-width] => 64 [thumb_64_64-height] => 32 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-128x64.png [thumb_128_128-width] => 128 [thumb_128_128-height] => 64 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-122x61.png [thumb_122_67-width] => 122 [thumb_122_67-height] => 61 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-153x77.png [thumb_153_153-width] => 153 [thumb_153_153-height] => 77 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-130x65.png [thumb_130_163-width] => 130 [thumb_130_163-height] => 65 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-232x117.png [thumb_232_177-width] => 232 [thumb_232_177-height] => 117 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-544x274.png [thumb_272_325-width] => 544 [thumb_272_325-height] => 274 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-271x136.png [thumb_271_346-width] => 271 [thumb_271_346-height] => 136 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-271x136.png [thumb_271_271-width] => 271 [thumb_271_271-height] => 136 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-272x137.png [thumb_272_172-width] => 272 [thumb_272_172-height] => 137 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-372x187.png [thumb_372_461-width] => 372 [thumb_372_461-height] => 187 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-372x187.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 187 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-385x194.png [thumb_385_270-width] => 385 [thumb_385_270-height] => 194 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-416x209.png [thumb_416_241-width] => 416 [thumb_416_241-height] => 209 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-448x225.png [thumb_448_410-width] => 448 [thumb_448_410-height] => 225 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-896x451.png [thumb_448_410_retina-width] => 896 [thumb_448_410_retina-height] => 451 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-574x289.png [thumb_574_382-width] => 574 [thumb_574_382-height] => 289 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Slide-in-776x390.png [thumb_776_395-width] => 776 [thumb_776_395-height] => 390 ) ) )

Results

 Treatment NameConv. RateRelative DifferenceConfidenceAverage Gift
C: Control 0.02%$0.00
T1: Wikipedia 0.06%156.9% 99.8%$0.00
T2: Slide-in 0.01%-35.3% 69.6%$0.00

This experiment has a required sample size of 20,481 in order to be valid. Since the experiment had a total sample size of 195,773, and the level of confidence is above 95% the experiment results are valid.

Flux Metrics Affected

The Flux Metrics analyze the three primary metrics that affect revenue (traffic, conversion rate, and average gift). This experiment produced the following results:

    0% increase in traffic
× 156.9% increase in conversion rate
× 0% increase in average gift

Key Learnings

After running this experiment for two weeks, we were able to validate a 156.9% increase in recurring donations produced by the Wikipedia-inspired banner appeal (99.8% level of confidence). In addition to this encouraging lift in recurring donations, we also observed:

  • 582.2% in desktop recurring donations (34 vs. 5), 99.9% LoC
  • 75.5% in mobile recurring donations (14 vs. 8), 80% LoC
  • 28.1% in total donations, 89.5% LoC

These results suggest that the Wikipedia-inspired appeal is most effective in engaging visitors and compelling them to donate on a recurring basis.

We believe that the more compelling and thorough language used in the Wikipedia-inspired appeal—detailing the urgency of the problem, conveying the solution the donor can help achieve, and leveraging the persuasion principle of consistency by conveying that only 6% of donors give monthly—led to the increase in recurring gifts as compared to the control (banner).

And we believe that the more prominent location of the Wikipedia-inspired appeal led to the increase in recurring gifts as compared to treatment B (slide-in).

This experiment further validates the effectiveness of the Wikipedia-style banner tactic. Now, future experimentation can broaden this learning by investigating which persuasion principles work best in this context to improve on these results.

Experiment Documented by NextAfter

Question about experiment #135491

If you have any questions about this experiment or would like additional details not discussed above, please feel free to contact them directly.