Use of an Animated Progress Bar
Experiment ID: #1798
Marriage Today
Experiment Summary
Timeframe: 02/14/2018 - 12/28/2017
This was an end of year campaign and we wanted to see if adding an animated progress bar toward the year-end goal would catch more people’s attention and get them to click thru to the donation page. We wanted to try something a bit different because we had been sending so many emails to the file and were concerned they were beginning to tune out.
Research Question
Which email design would increase the click rate?
Design
C: Control
Array
(
[0] => Array
(
[ID] => 67542
[id] => 67542
[title] => Marriage Today - November 25 2024 Control
[filename] => Marriage-Today-November-25-2024-Control.jpg
[filesize] => 66484
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control.jpg
[link] => https://www.nextafter.com/experiments/how-an-animated-progress-bar-impacted-visits-to-the-website/attachment/marriage-today-november-25-2024-control/
[alt] =>
[author] => 4
[description] =>
[caption] =>
[name] => marriage-today-november-25-2024-control
[status] => inherit
[uploaded_to] => 14757
[date] => 2024-10-23 18:24:48
[modified] => 2024-10-23 18:24:48
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 583
[height] => 792
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-221x300.jpg
[medium-width] => 221
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control.jpg
[medium_large-width] => 583
[medium_large-height] => 792
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control.jpg
[large-width] => 583
[large-height] => 792
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control.jpg
[1536x1536-width] => 583
[1536x1536-height] => 792
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control.jpg
[2048x2048-width] => 583
[2048x2048-height] => 792
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-600x400.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-600x600.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-700x700.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-37x50.jpg
[admin-width] => 37
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control.jpg
[full-width] => 583
[full-height] => 792
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-372x505.jpg
[thumb_372-width] => 372
[thumb_372-height] => 505
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-460x625.jpg
[single_post_thumbnail-width] => 460
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-24x32.jpg
[thumb_32_32-width] => 24
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-35x48.jpg
[thumb_48_48-width] => 35
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-47x64.jpg
[thumb_64_64-width] => 47
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-94x128.jpg
[thumb_128_128-width] => 94
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-49x67.jpg
[thumb_122_67-width] => 49
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-113x153.jpg
[thumb_153_153-width] => 113
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-120x163.jpg
[thumb_130_163-width] => 120
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-130x177.jpg
[thumb_232_177-width] => 130
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-478x650.jpg
[thumb_272_325-width] => 478
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-255x346.jpg
[thumb_271_346-width] => 255
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-199x271.jpg
[thumb_271_271-width] => 199
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-127x172.jpg
[thumb_272_172-width] => 127
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-339x461.jpg
[thumb_372_461-width] => 339
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-368x500.jpg
[thumb_372_500-width] => 368
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-199x270.jpg
[thumb_385_270-width] => 199
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-177x241.jpg
[thumb_416_241-width] => 177
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-302x410.jpg
[thumb_448_410-width] => 302
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control.jpg
[thumb_448_410_retina-width] => 583
[thumb_448_410_retina-height] => 792
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-281x382.jpg
[thumb_574_382-width] => 281
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-291x395.jpg
[thumb_776_395-width] => 291
[thumb_776_395-height] => 395
) ) [1] => Array
(
[ID] => 14759
[id] => 14759
[title] => Animated_Progress_Bar.jpg
[filename] => Animated_Progress_Bar.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar.jpg
[link] => https://www.nextafter.com/experiments/how-an-animated-progress-bar-impacted-visits-to-the-website/attachment/animated_progress_bar-jpg/
[alt] =>
[author] => 6
[description] =>
[caption] =>
[name] => animated_progress_bar-jpg
[status] => inherit
[uploaded_to] => 14757
[date] => 2021-02-25 08:51:26
[modified] => 2021-02-25 08:51:26
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 571
[height] => 917
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-187x300.jpg
[medium-width] => 187
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar.jpg
[medium_large-width] => 571
[medium_large-height] => 917
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar.jpg
[large-width] => 571
[large-height] => 917
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar.jpg
[1536x1536-width] => 571
[1536x1536-height] => 917
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar.jpg
[2048x2048-width] => 571
[2048x2048-height] => 917
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-571x400.jpg
[ab-block-post-grid-landscape-width] => 571
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-571x600.jpg
[ab-block-post-grid-square-width] => 571
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar.jpg
[tp-image-grid-width] => 436
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-31x50.jpg
[admin-width] => 31
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar.jpg
[full-width] => 571
[full-height] => 917
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-372x597.jpg
[thumb_372-width] => 372
[thumb_372-height] => 597
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-389x625.jpg
[single_post_thumbnail-width] => 389
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-20x32.jpg
[thumb_32_32-width] => 20
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-30x48.jpg
[thumb_48_48-width] => 30
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-40x64.jpg
[thumb_64_64-width] => 40
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-80x128.jpg
[thumb_128_128-width] => 80
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-42x67.jpg
[thumb_122_67-width] => 42
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-95x153.jpg
[thumb_153_153-width] => 95
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-101x163.jpg
[thumb_130_163-width] => 101
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-110x177.jpg
[thumb_232_177-width] => 110
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-405x650.jpg
[thumb_272_325-width] => 405
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-215x346.jpg
[thumb_271_346-width] => 215
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-169x271.jpg
[thumb_271_271-width] => 169
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-107x172.jpg
[thumb_272_172-width] => 107
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-287x461.jpg
[thumb_372_461-width] => 287
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-311x500.jpg
[thumb_372_500-width] => 311
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-168x270.jpg
[thumb_385_270-width] => 168
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-150x241.jpg
[thumb_416_241-width] => 150
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-255x410.jpg
[thumb_448_410-width] => 255
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-511x820.jpg
[thumb_448_410_retina-width] => 511
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-238x382.jpg
[thumb_574_382-width] => 238
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-246x395.jpg
[thumb_776_395-width] => 246
[thumb_776_395-height] => 395
) ) )
T1: Animated Progress Bar
Array
(
[0] => Array
(
[ID] => 67542
[id] => 67542
[title] => Marriage Today - November 25 2024 Control
[filename] => Marriage-Today-November-25-2024-Control.jpg
[filesize] => 66484
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control.jpg
[link] => https://www.nextafter.com/experiments/how-an-animated-progress-bar-impacted-visits-to-the-website/attachment/marriage-today-november-25-2024-control/
[alt] =>
[author] => 4
[description] =>
[caption] =>
[name] => marriage-today-november-25-2024-control
[status] => inherit
[uploaded_to] => 14757
[date] => 2024-10-23 18:24:48
[modified] => 2024-10-23 18:24:48
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 583
[height] => 792
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-221x300.jpg
[medium-width] => 221
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control.jpg
[medium_large-width] => 583
[medium_large-height] => 792
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control.jpg
[large-width] => 583
[large-height] => 792
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control.jpg
[1536x1536-width] => 583
[1536x1536-height] => 792
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control.jpg
[2048x2048-width] => 583
[2048x2048-height] => 792
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-600x400.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-600x600.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-700x700.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-37x50.jpg
[admin-width] => 37
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control.jpg
[full-width] => 583
[full-height] => 792
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-372x505.jpg
[thumb_372-width] => 372
[thumb_372-height] => 505
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-460x625.jpg
[single_post_thumbnail-width] => 460
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-24x32.jpg
[thumb_32_32-width] => 24
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-35x48.jpg
[thumb_48_48-width] => 35
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-47x64.jpg
[thumb_64_64-width] => 47
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-94x128.jpg
[thumb_128_128-width] => 94
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-49x67.jpg
[thumb_122_67-width] => 49
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-113x153.jpg
[thumb_153_153-width] => 113
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-120x163.jpg
[thumb_130_163-width] => 120
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-130x177.jpg
[thumb_232_177-width] => 130
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-478x650.jpg
[thumb_272_325-width] => 478
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-255x346.jpg
[thumb_271_346-width] => 255
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-199x271.jpg
[thumb_271_271-width] => 199
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-127x172.jpg
[thumb_272_172-width] => 127
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-339x461.jpg
[thumb_372_461-width] => 339
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-368x500.jpg
[thumb_372_500-width] => 368
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-199x270.jpg
[thumb_385_270-width] => 199
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-177x241.jpg
[thumb_416_241-width] => 177
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-302x410.jpg
[thumb_448_410-width] => 302
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control.jpg
[thumb_448_410_retina-width] => 583
[thumb_448_410_retina-height] => 792
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-281x382.jpg
[thumb_574_382-width] => 281
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Marriage-Today-November-25-2024-Control-291x395.jpg
[thumb_776_395-width] => 291
[thumb_776_395-height] => 395
) ) [1] => Array
(
[ID] => 14759
[id] => 14759
[title] => Animated_Progress_Bar.jpg
[filename] => Animated_Progress_Bar.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar.jpg
[link] => https://www.nextafter.com/experiments/how-an-animated-progress-bar-impacted-visits-to-the-website/attachment/animated_progress_bar-jpg/
[alt] =>
[author] => 6
[description] =>
[caption] =>
[name] => animated_progress_bar-jpg
[status] => inherit
[uploaded_to] => 14757
[date] => 2021-02-25 08:51:26
[modified] => 2021-02-25 08:51:26
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 571
[height] => 917
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-187x300.jpg
[medium-width] => 187
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar.jpg
[medium_large-width] => 571
[medium_large-height] => 917
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar.jpg
[large-width] => 571
[large-height] => 917
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar.jpg
[1536x1536-width] => 571
[1536x1536-height] => 917
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar.jpg
[2048x2048-width] => 571
[2048x2048-height] => 917
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-571x400.jpg
[ab-block-post-grid-landscape-width] => 571
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-571x600.jpg
[ab-block-post-grid-square-width] => 571
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar.jpg
[tp-image-grid-width] => 436
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-31x50.jpg
[admin-width] => 31
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar.jpg
[full-width] => 571
[full-height] => 917
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-372x597.jpg
[thumb_372-width] => 372
[thumb_372-height] => 597
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-389x625.jpg
[single_post_thumbnail-width] => 389
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-20x32.jpg
[thumb_32_32-width] => 20
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-30x48.jpg
[thumb_48_48-width] => 30
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-40x64.jpg
[thumb_64_64-width] => 40
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-80x128.jpg
[thumb_128_128-width] => 80
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-42x67.jpg
[thumb_122_67-width] => 42
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-95x153.jpg
[thumb_153_153-width] => 95
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-101x163.jpg
[thumb_130_163-width] => 101
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-110x177.jpg
[thumb_232_177-width] => 110
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-405x650.jpg
[thumb_272_325-width] => 405
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-215x346.jpg
[thumb_271_346-width] => 215
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-169x271.jpg
[thumb_271_271-width] => 169
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-107x172.jpg
[thumb_272_172-width] => 107
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-287x461.jpg
[thumb_372_461-width] => 287
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-311x500.jpg
[thumb_372_500-width] => 311
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-168x270.jpg
[thumb_385_270-width] => 168
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-150x241.jpg
[thumb_416_241-width] => 150
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-255x410.jpg
[thumb_448_410-width] => 255
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-511x820.jpg
[thumb_448_410_retina-width] => 511
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-238x382.jpg
[thumb_574_382-width] => 238
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Animated_Progress_Bar-246x395.jpg
[thumb_776_395-width] => 246
[thumb_776_395-height] => 395
) ) )
Results
| Treatment Name | Click Rate | Relative Difference | Confidence | |
|---|---|---|---|---|
| C: | Control | 0.14% | ||
| T1: | Animated Progress Bar | 0.26% | 90.3% | 100.0% |
This experiment has a required sample size of 10,043 in order to be valid. Since the experiment had a total sample size of 211,826, and the level of confidence is above 95% the experiment results are valid.
Flux Metrics Affected
The Flux Metrics analyze the three primary metrics that affect revenue (traffic, conversion rate, and average gift). This experiment produced the following results:
90.3% increase in traffic
× 0% increase in conversion rate
× 0% increase in average gift
Key Learnings
The animated progress bar did get more people to click thru to the donation page which was the goal. This is a great finding that we can apply to other campaigns. When the volume of emails increase this can be a tactic to grab people’s attention and get them clicking again. We did track the conversion rate on the donation pages, but the treatment did not increase the conversion rate with any level of confidence.