Focus on the Family
How removing an exit-intent pop-up on a donation page impacts conversion
Experiment ID: #2466
Focus on the Family
Experiment Summary
Timeframe: 01/02/2018 - 01/26/2018
On Focus on the Family’s primary donation page, they use an exit-intent pop-up that appears on the page as you are about to leave. During their year-end giving campaign, we tested removing this feature. We found that by removing the exit-intent pop-up, we were able to increase donor conversion because the audience was highly motivated to give. Understanding these learnings, we also wanted to test this approach outside of year-end when motivations were more neutral. During the month of January, we tested removing the exit-intent pop-up from the primary donation page.
Research Question
Will removing the exit-intent pop-up impact conversion?
Design
C: Has Popup
Array
(
[0] => Array
(
[ID] => 14521
[id] => 14521
[title] => Screenshot-2018-01-02-15.02.17.png
[filename] => Screenshot-2018-01-02-15.02.17.png
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17.png
[link] => https://www.nextafter.com/experiments/how-an-exit-intent-offer-influenced-giving-on-the-primary-donation-page/attachment/screenshot-2018-01-02-15-02-17-png/
[alt] =>
[author] => 1
[description] =>
[caption] =>
[name] => screenshot-2018-01-02-15-02-17-png
[status] => inherit
[uploaded_to] => 14520
[date] => 2021-02-25 08:31:03
[modified] => 2021-02-25 08:31:03
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 2560
[height] => 1404
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-300x165.png
[medium-width] => 300
[medium-height] => 165
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-768x421.png
[medium_large-width] => 640
[medium_large-height] => 351
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-1024x562.png
[large-width] => 640
[large-height] => 351
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-1536x842.png
[1536x1536-width] => 1536
[1536x1536-height] => 842
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-2048x1123.png
[2048x2048-width] => 2048
[2048x2048-height] => 1123
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 384
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-50x27.png
[admin-width] => 50
[admin-height] => 27
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17.png
[full-width] => 2560
[full-height] => 1404
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-372x204.png
[thumb_372-width] => 372
[thumb_372-height] => 204
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-980x537.png
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 537
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-32x18.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 18
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-48x26.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 26
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-64x35.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 35
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-128x70.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 70
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-122x67.png
[thumb_122_67-width] => 122
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-153x84.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 84
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-130x71.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 71
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-232x127.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 127
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-544x298.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 298
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-271x149.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 149
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-271x149.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 149
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-272x149.png
[thumb_272_172-width] => 272
[thumb_272_172-height] => 149
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-372x204.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 204
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-372x204.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 204
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-385x211.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 211
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-416x228.png
[thumb_416_241-width] => 416
[thumb_416_241-height] => 228
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-448x246.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 246
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-896x491.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 491
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-574x315.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 315
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-720x395.png
[thumb_776_395-width] => 720
[thumb_776_395-height] => 395
) ) [1] => Array
(
[ID] => 14522
[id] => 14522
[title] => Screenshot-2018-01-02-15.02.26.png
[filename] => Screenshot-2018-01-02-15.02.26.png
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26.png
[link] => https://www.nextafter.com/experiments/how-an-exit-intent-offer-influenced-giving-on-the-primary-donation-page/attachment/screenshot-2018-01-02-15-02-26-png/
[alt] =>
[author] => 1
[description] =>
[caption] =>
[name] => screenshot-2018-01-02-15-02-26-png
[status] => inherit
[uploaded_to] => 14520
[date] => 2021-02-25 08:31:24
[modified] => 2021-02-25 08:31:24
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 2524
[height] => 1400
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-300x166.png
[medium-width] => 300
[medium-height] => 166
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-768x426.png
[medium_large-width] => 640
[medium_large-height] => 355
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-1024x568.png
[large-width] => 640
[large-height] => 355
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-1536x852.png
[1536x1536-width] => 1536
[1536x1536-height] => 852
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-2048x1136.png
[2048x2048-width] => 2048
[2048x2048-height] => 1136
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 388
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-50x28.png
[admin-width] => 50
[admin-height] => 28
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26.png
[full-width] => 2524
[full-height] => 1400
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-372x206.png
[thumb_372-width] => 372
[thumb_372-height] => 206
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-980x544.png
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 544
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-32x18.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 18
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-48x27.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 27
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-64x35.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 35
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-128x71.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 71
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-122x67.png
[thumb_122_67-width] => 122
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-153x85.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 85
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-130x72.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 72
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-232x129.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 129
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-544x302.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 302
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-271x150.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 150
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-271x150.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 150
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-272x151.png
[thumb_272_172-width] => 272
[thumb_272_172-height] => 151
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-372x206.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 206
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-372x206.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 206
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-385x214.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 214
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-416x231.png
[thumb_416_241-width] => 416
[thumb_416_241-height] => 231
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-448x248.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 248
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-896x497.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 497
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-574x318.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 318
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-712x395.png
[thumb_776_395-width] => 712
[thumb_776_395-height] => 395
) ) )
T1: No Popup
Array
(
[0] => Array
(
[ID] => 14521
[id] => 14521
[title] => Screenshot-2018-01-02-15.02.17.png
[filename] => Screenshot-2018-01-02-15.02.17.png
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17.png
[link] => https://www.nextafter.com/experiments/how-an-exit-intent-offer-influenced-giving-on-the-primary-donation-page/attachment/screenshot-2018-01-02-15-02-17-png/
[alt] =>
[author] => 1
[description] =>
[caption] =>
[name] => screenshot-2018-01-02-15-02-17-png
[status] => inherit
[uploaded_to] => 14520
[date] => 2021-02-25 08:31:03
[modified] => 2021-02-25 08:31:03
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 2560
[height] => 1404
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-300x165.png
[medium-width] => 300
[medium-height] => 165
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-768x421.png
[medium_large-width] => 640
[medium_large-height] => 351
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-1024x562.png
[large-width] => 640
[large-height] => 351
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-1536x842.png
[1536x1536-width] => 1536
[1536x1536-height] => 842
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-2048x1123.png
[2048x2048-width] => 2048
[2048x2048-height] => 1123
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 384
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-50x27.png
[admin-width] => 50
[admin-height] => 27
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17.png
[full-width] => 2560
[full-height] => 1404
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-372x204.png
[thumb_372-width] => 372
[thumb_372-height] => 204
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-980x537.png
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 537
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-32x18.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 18
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-48x26.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 26
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-64x35.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 35
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-128x70.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 70
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-122x67.png
[thumb_122_67-width] => 122
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-153x84.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 84
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-130x71.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 71
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-232x127.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 127
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-544x298.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 298
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-271x149.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 149
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-271x149.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 149
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-272x149.png
[thumb_272_172-width] => 272
[thumb_272_172-height] => 149
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-372x204.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 204
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-372x204.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 204
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-385x211.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 211
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-416x228.png
[thumb_416_241-width] => 416
[thumb_416_241-height] => 228
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-448x246.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 246
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-896x491.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 491
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-574x315.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 315
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.17-720x395.png
[thumb_776_395-width] => 720
[thumb_776_395-height] => 395
) ) [1] => Array
(
[ID] => 14522
[id] => 14522
[title] => Screenshot-2018-01-02-15.02.26.png
[filename] => Screenshot-2018-01-02-15.02.26.png
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26.png
[link] => https://www.nextafter.com/experiments/how-an-exit-intent-offer-influenced-giving-on-the-primary-donation-page/attachment/screenshot-2018-01-02-15-02-26-png/
[alt] =>
[author] => 1
[description] =>
[caption] =>
[name] => screenshot-2018-01-02-15-02-26-png
[status] => inherit
[uploaded_to] => 14520
[date] => 2021-02-25 08:31:24
[modified] => 2021-02-25 08:31:24
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 2524
[height] => 1400
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-300x166.png
[medium-width] => 300
[medium-height] => 166
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-768x426.png
[medium_large-width] => 640
[medium_large-height] => 355
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-1024x568.png
[large-width] => 640
[large-height] => 355
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-1536x852.png
[1536x1536-width] => 1536
[1536x1536-height] => 852
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-2048x1136.png
[2048x2048-width] => 2048
[2048x2048-height] => 1136
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 388
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-50x28.png
[admin-width] => 50
[admin-height] => 28
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26.png
[full-width] => 2524
[full-height] => 1400
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-372x206.png
[thumb_372-width] => 372
[thumb_372-height] => 206
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-980x544.png
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 544
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-32x18.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 18
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-48x27.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 27
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-64x35.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 35
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-128x71.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 71
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-122x67.png
[thumb_122_67-width] => 122
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-153x85.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 85
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-130x72.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 72
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-232x129.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 129
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-544x302.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 302
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-271x150.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 150
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-271x150.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 150
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-272x151.png
[thumb_272_172-width] => 272
[thumb_272_172-height] => 151
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-372x206.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 206
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-372x206.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 206
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-385x214.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 214
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-416x231.png
[thumb_416_241-width] => 416
[thumb_416_241-height] => 231
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-448x248.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 248
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-896x497.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 497
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-574x318.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 318
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Screenshot-2018-01-02-15.02.26-712x395.png
[thumb_776_395-width] => 712
[thumb_776_395-height] => 395
) ) )
Results
| Treatment Name | Conv. Rate | Relative Difference | Confidence |
---|
C: | Has Popup | 51.1% | | |
T1: | No Popup | 53.7% | 5.0% | 86.2% |
This experiment has a required sample size of
2,950 in order to be valid. Since the experiment had a total sample size of
3,379, and
the level of confidence is not above 95% the experiment results are
not valid.
Key Learnings
After four weeks of running this experiment and analyzing the data, we found that having an exit-intent pop-up on the primary donation page doesn’t significantly impact conversion – positively or negatively outside of high-urgency campaigns. The conversion rate throughout the month fluctuated week by week telling us that there is no real difference in conversion with an exit-intent pop-up.