How different value propositions on an in-site donation ask affect clickthrough rate
Experiment ID: #7091
CaringBridge
Experiment Summary
Timeframe: 07/17/2017 - 08/03/2017
CaringBridge’s user interface offered several different opportunities to give. One of these was internally called the “donate box”, and contained a personalized message that was placed in the updates section on an individual user’s journal page.
The control message had a simple straightforward ask: “Honor [FirstName] with a donation to CaringBridge. You make [FirstName]’s website possible”.  They wanted to test different messages to see if they could radically increase clickthrough rate, and with that increase in traffic, increase conversion rate and revenue.
They developed three treatments:
- The first treatment reversed the order of the messages, focusing on the site itself: “[FirstName]’s CaringBridge site is supported by generous donors like you. Make a donation to CaringBridge in honor of [FirstName].”
- The second treatment showed the impact of the site: Help [FirstName] stay connected to family and friends. Make a donation to CaringBridge to keep [FirstName]’s site up and running.”
- The third treatment made an emotional appeal that offered the chance for the user to provide more than just funds for the author: “Show your love and support for [FirstName].Make a donation to CaringBridge to keep [FirstName]’s site up and running.”
Since CaringBridge has large amounts of traffic, they launched a 4-way test to determine a winner.
Research Question
Will different approaches to the prospect-level value proposition increase clickthrough rate?
Design
C: Control
Array
(
[0] => Array
(
[ID] => 13894
[id] => 13894
[title] => 2017-july-donate-box-control.jpg
[filename] => 2017-july-donate-box-control.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control.jpg
[link] => https://www.nextafter.com/experiments/how-different-value-propositions-on-an-in-site-donation-ask-affect-clickthrough-rate/attachment/2017-july-donate-box-control-jpg/
[alt] =>
[author] => 6
[description] =>
[caption] =>
[name] => 2017-july-donate-box-control-jpg
[status] => inherit
[uploaded_to] => 13893
[date] => 2021-02-25 07:03:44
[modified] => 2021-02-25 07:03:44
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 937
[height] => 117
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-150x117.jpg
[thumbnail-width] => 150
[thumbnail-height] => 117
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-300x37.jpg
[medium-width] => 300
[medium-height] => 37
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-768x96.jpg
[medium_large-width] => 640
[medium_large-height] => 80
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control.jpg
[large-width] => 640
[large-height] => 80
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control.jpg
[1536x1536-width] => 937
[1536x1536-height] => 117
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control.jpg
[2048x2048-width] => 937
[2048x2048-height] => 117
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-600x117.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 117
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-600x117.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 117
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 87
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-150x117.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 117
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-50x6.jpg
[admin-width] => 50
[admin-height] => 6
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control.jpg
[full-width] => 937
[full-height] => 117
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-372x46.jpg
[thumb_372-width] => 372
[thumb_372-height] => 46
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control.jpg
[single_post_thumbnail-width] => 937
[single_post_thumbnail-height] => 117
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-32x4.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 4
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-48x6.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 6
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-64x8.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 8
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-128x16.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 16
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-122x15.jpg
[thumb_122_67-width] => 122
[thumb_122_67-height] => 15
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-153x19.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 19
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-130x16.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 16
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-232x29.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 29
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-544x68.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 68
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-271x34.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 34
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-271x34.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 34
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-272x34.jpg
[thumb_272_172-width] => 272
[thumb_272_172-height] => 34
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-372x46.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 46
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-372x46.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 46
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-385x48.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 48
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-416x52.jpg
[thumb_416_241-width] => 416
[thumb_416_241-height] => 52
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-448x56.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 56
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-896x112.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 112
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-574x72.jpg
[thumb_574_382-width] => 574
[thumb_574_382-height] => 72
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-776x97.jpg
[thumb_776_395-width] => 776
[thumb_776_395-height] => 97
) ) [1] => Array
(
[ID] => 13895
[id] => 13895
[title] => 2017-july-donate-box-variation-1.jpg
[filename] => 2017-july-donate-box-variation-1.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1.jpg
[link] => https://www.nextafter.com/experiments/how-different-value-propositions-on-an-in-site-donation-ask-affect-clickthrough-rate/attachment/2017-july-donate-box-variation-1-jpg/
[alt] =>
[author] => 6
[description] =>
[caption] =>
[name] => 2017-july-donate-box-variation-1-jpg
[status] => inherit
[uploaded_to] => 13893
[date] => 2021-02-25 07:03:48
[modified] => 2021-02-25 07:03:48
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 931
[height] => 108
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-150x108.jpg
[thumbnail-width] => 150
[thumbnail-height] => 108
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-300x35.jpg
[medium-width] => 300
[medium-height] => 35
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-768x89.jpg
[medium_large-width] => 640
[medium_large-height] => 74
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1.jpg
[large-width] => 640
[large-height] => 74
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1.jpg
[1536x1536-width] => 931
[1536x1536-height] => 108
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1.jpg
[2048x2048-width] => 931
[2048x2048-height] => 108
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-600x108.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 108
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-600x108.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 108
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 81
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-150x108.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 108
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-50x6.jpg
[admin-width] => 50
[admin-height] => 6
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1.jpg
[full-width] => 931
[full-height] => 108
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-372x43.jpg
[thumb_372-width] => 372
[thumb_372-height] => 43
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1.jpg
[single_post_thumbnail-width] => 931
[single_post_thumbnail-height] => 108
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-32x4.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 4
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-48x6.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 6
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-64x7.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 7
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-128x15.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 15
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-122x14.jpg
[thumb_122_67-width] => 122
[thumb_122_67-height] => 14
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-153x18.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 18
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-130x15.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 15
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-232x27.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 27
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-544x63.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 63
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-271x31.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 31
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-271x31.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 31
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-272x32.jpg
[thumb_272_172-width] => 272
[thumb_272_172-height] => 32
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-372x43.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 43
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-372x43.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 43
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-385x45.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 45
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-416x48.jpg
[thumb_416_241-width] => 416
[thumb_416_241-height] => 48
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-448x52.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 52
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-896x104.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 104
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-574x67.jpg
[thumb_574_382-width] => 574
[thumb_574_382-height] => 67
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-776x90.jpg
[thumb_776_395-width] => 776
[thumb_776_395-height] => 90
) ) [2] => Array
(
[ID] => 13896
[id] => 13896
[title] => 2017-july-donate-box-variation-2.jpg
[filename] => 2017-july-donate-box-variation-2.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2.jpg
[link] => https://www.nextafter.com/experiments/how-different-value-propositions-on-an-in-site-donation-ask-affect-clickthrough-rate/attachment/2017-july-donate-box-variation-2-jpg/
[alt] =>
[author] => 6
[description] =>
[caption] =>
[name] => 2017-july-donate-box-variation-2-jpg
[status] => inherit
[uploaded_to] => 13893
[date] => 2021-02-25 07:03:55
[modified] => 2021-02-25 07:03:55
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 936
[height] => 123
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-150x123.jpg
[thumbnail-width] => 150
[thumbnail-height] => 123
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-300x39.jpg
[medium-width] => 300
[medium-height] => 39
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-768x101.jpg
[medium_large-width] => 640
[medium_large-height] => 84
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2.jpg
[large-width] => 640
[large-height] => 84
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2.jpg
[1536x1536-width] => 936
[1536x1536-height] => 123
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2.jpg
[2048x2048-width] => 936
[2048x2048-height] => 123
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-600x123.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 123
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-600x123.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 123
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 92
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-150x123.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 123
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-50x7.jpg
[admin-width] => 50
[admin-height] => 7
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2.jpg
[full-width] => 936
[full-height] => 123
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-372x49.jpg
[thumb_372-width] => 372
[thumb_372-height] => 49
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2.jpg
[single_post_thumbnail-width] => 936
[single_post_thumbnail-height] => 123
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-32x4.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 4
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-48x6.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 6
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-64x8.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 8
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-128x17.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 17
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-122x16.jpg
[thumb_122_67-width] => 122
[thumb_122_67-height] => 16
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-153x20.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 20
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-130x17.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 17
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-232x30.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 30
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-544x71.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 71
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-271x36.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 36
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-271x36.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 36
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-272x36.jpg
[thumb_272_172-width] => 272
[thumb_272_172-height] => 36
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-372x49.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 49
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-372x49.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 49
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-385x51.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 51
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-416x55.jpg
[thumb_416_241-width] => 416
[thumb_416_241-height] => 55
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-448x59.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 59
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-896x118.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 118
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-574x75.jpg
[thumb_574_382-width] => 574
[thumb_574_382-height] => 75
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-776x102.jpg
[thumb_776_395-width] => 776
[thumb_776_395-height] => 102
) ) [3] => Array
(
[ID] => 13897
[id] => 13897
[title] => 2017-july-donate-box-variation-3.jpg
[filename] => 2017-july-donate-box-variation-3.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3.jpg
[link] => https://www.nextafter.com/experiments/how-different-value-propositions-on-an-in-site-donation-ask-affect-clickthrough-rate/attachment/2017-july-donate-box-variation-3-jpg/
[alt] =>
[author] => 6
[description] =>
[caption] =>
[name] => 2017-july-donate-box-variation-3-jpg
[status] => inherit
[uploaded_to] => 13893
[date] => 2021-02-25 07:03:57
[modified] => 2021-02-25 07:03:57
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 932
[height] => 112
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-150x112.jpg
[thumbnail-width] => 150
[thumbnail-height] => 112
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-300x36.jpg
[medium-width] => 300
[medium-height] => 36
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-768x92.jpg
[medium_large-width] => 640
[medium_large-height] => 77
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3.jpg
[large-width] => 640
[large-height] => 77
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3.jpg
[1536x1536-width] => 932
[1536x1536-height] => 112
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3.jpg
[2048x2048-width] => 932
[2048x2048-height] => 112
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-600x112.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 112
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-600x112.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 112
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 84
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-150x112.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 112
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-50x6.jpg
[admin-width] => 50
[admin-height] => 6
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3.jpg
[full-width] => 932
[full-height] => 112
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-372x45.jpg
[thumb_372-width] => 372
[thumb_372-height] => 45
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3.jpg
[single_post_thumbnail-width] => 932
[single_post_thumbnail-height] => 112
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-32x4.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 4
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-48x6.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 6
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-64x8.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 8
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-128x15.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 15
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-122x15.jpg
[thumb_122_67-width] => 122
[thumb_122_67-height] => 15
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-153x18.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 18
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-130x16.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 16
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-232x28.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 28
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-544x65.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 65
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-271x33.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 33
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-271x33.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 33
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-272x33.jpg
[thumb_272_172-width] => 272
[thumb_272_172-height] => 33
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-372x45.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 45
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-372x45.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 45
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-385x46.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 46
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-416x50.jpg
[thumb_416_241-width] => 416
[thumb_416_241-height] => 50
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-448x54.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 54
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-896x108.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 108
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-574x69.jpg
[thumb_574_382-width] => 574
[thumb_574_382-height] => 69
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-776x93.jpg
[thumb_776_395-width] => 776
[thumb_776_395-height] => 93
) ) )
T1: Treatment 1
Array
(
[0] => Array
(
[ID] => 13894
[id] => 13894
[title] => 2017-july-donate-box-control.jpg
[filename] => 2017-july-donate-box-control.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control.jpg
[link] => https://www.nextafter.com/experiments/how-different-value-propositions-on-an-in-site-donation-ask-affect-clickthrough-rate/attachment/2017-july-donate-box-control-jpg/
[alt] =>
[author] => 6
[description] =>
[caption] =>
[name] => 2017-july-donate-box-control-jpg
[status] => inherit
[uploaded_to] => 13893
[date] => 2021-02-25 07:03:44
[modified] => 2021-02-25 07:03:44
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 937
[height] => 117
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-150x117.jpg
[thumbnail-width] => 150
[thumbnail-height] => 117
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-300x37.jpg
[medium-width] => 300
[medium-height] => 37
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-768x96.jpg
[medium_large-width] => 640
[medium_large-height] => 80
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control.jpg
[large-width] => 640
[large-height] => 80
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control.jpg
[1536x1536-width] => 937
[1536x1536-height] => 117
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control.jpg
[2048x2048-width] => 937
[2048x2048-height] => 117
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-600x117.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 117
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-600x117.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 117
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 87
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-150x117.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 117
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-50x6.jpg
[admin-width] => 50
[admin-height] => 6
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control.jpg
[full-width] => 937
[full-height] => 117
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-372x46.jpg
[thumb_372-width] => 372
[thumb_372-height] => 46
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control.jpg
[single_post_thumbnail-width] => 937
[single_post_thumbnail-height] => 117
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-32x4.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 4
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-48x6.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 6
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-64x8.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 8
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-128x16.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 16
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-122x15.jpg
[thumb_122_67-width] => 122
[thumb_122_67-height] => 15
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-153x19.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 19
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-130x16.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 16
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-232x29.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 29
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-544x68.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 68
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-271x34.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 34
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-271x34.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 34
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-272x34.jpg
[thumb_272_172-width] => 272
[thumb_272_172-height] => 34
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-372x46.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 46
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-372x46.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 46
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-385x48.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 48
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-416x52.jpg
[thumb_416_241-width] => 416
[thumb_416_241-height] => 52
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-448x56.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 56
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-896x112.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 112
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-574x72.jpg
[thumb_574_382-width] => 574
[thumb_574_382-height] => 72
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-776x97.jpg
[thumb_776_395-width] => 776
[thumb_776_395-height] => 97
) ) [1] => Array
(
[ID] => 13895
[id] => 13895
[title] => 2017-july-donate-box-variation-1.jpg
[filename] => 2017-july-donate-box-variation-1.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1.jpg
[link] => https://www.nextafter.com/experiments/how-different-value-propositions-on-an-in-site-donation-ask-affect-clickthrough-rate/attachment/2017-july-donate-box-variation-1-jpg/
[alt] =>
[author] => 6
[description] =>
[caption] =>
[name] => 2017-july-donate-box-variation-1-jpg
[status] => inherit
[uploaded_to] => 13893
[date] => 2021-02-25 07:03:48
[modified] => 2021-02-25 07:03:48
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 931
[height] => 108
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-150x108.jpg
[thumbnail-width] => 150
[thumbnail-height] => 108
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-300x35.jpg
[medium-width] => 300
[medium-height] => 35
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-768x89.jpg
[medium_large-width] => 640
[medium_large-height] => 74
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1.jpg
[large-width] => 640
[large-height] => 74
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1.jpg
[1536x1536-width] => 931
[1536x1536-height] => 108
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1.jpg
[2048x2048-width] => 931
[2048x2048-height] => 108
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-600x108.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 108
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-600x108.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 108
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 81
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-150x108.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 108
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-50x6.jpg
[admin-width] => 50
[admin-height] => 6
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1.jpg
[full-width] => 931
[full-height] => 108
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-372x43.jpg
[thumb_372-width] => 372
[thumb_372-height] => 43
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1.jpg
[single_post_thumbnail-width] => 931
[single_post_thumbnail-height] => 108
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-32x4.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 4
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-48x6.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 6
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-64x7.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 7
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-128x15.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 15
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-122x14.jpg
[thumb_122_67-width] => 122
[thumb_122_67-height] => 14
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-153x18.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 18
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-130x15.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 15
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-232x27.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 27
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-544x63.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 63
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-271x31.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 31
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-271x31.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 31
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-272x32.jpg
[thumb_272_172-width] => 272
[thumb_272_172-height] => 32
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-372x43.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 43
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-372x43.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 43
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-385x45.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 45
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-416x48.jpg
[thumb_416_241-width] => 416
[thumb_416_241-height] => 48
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-448x52.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 52
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-896x104.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 104
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-574x67.jpg
[thumb_574_382-width] => 574
[thumb_574_382-height] => 67
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-776x90.jpg
[thumb_776_395-width] => 776
[thumb_776_395-height] => 90
) ) [2] => Array
(
[ID] => 13896
[id] => 13896
[title] => 2017-july-donate-box-variation-2.jpg
[filename] => 2017-july-donate-box-variation-2.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2.jpg
[link] => https://www.nextafter.com/experiments/how-different-value-propositions-on-an-in-site-donation-ask-affect-clickthrough-rate/attachment/2017-july-donate-box-variation-2-jpg/
[alt] =>
[author] => 6
[description] =>
[caption] =>
[name] => 2017-july-donate-box-variation-2-jpg
[status] => inherit
[uploaded_to] => 13893
[date] => 2021-02-25 07:03:55
[modified] => 2021-02-25 07:03:55
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 936
[height] => 123
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-150x123.jpg
[thumbnail-width] => 150
[thumbnail-height] => 123
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-300x39.jpg
[medium-width] => 300
[medium-height] => 39
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-768x101.jpg
[medium_large-width] => 640
[medium_large-height] => 84
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2.jpg
[large-width] => 640
[large-height] => 84
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2.jpg
[1536x1536-width] => 936
[1536x1536-height] => 123
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2.jpg
[2048x2048-width] => 936
[2048x2048-height] => 123
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-600x123.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 123
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-600x123.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 123
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 92
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-150x123.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 123
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-50x7.jpg
[admin-width] => 50
[admin-height] => 7
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2.jpg
[full-width] => 936
[full-height] => 123
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-372x49.jpg
[thumb_372-width] => 372
[thumb_372-height] => 49
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2.jpg
[single_post_thumbnail-width] => 936
[single_post_thumbnail-height] => 123
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-32x4.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 4
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-48x6.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 6
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-64x8.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 8
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-128x17.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 17
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-122x16.jpg
[thumb_122_67-width] => 122
[thumb_122_67-height] => 16
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-153x20.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 20
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-130x17.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 17
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-232x30.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 30
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-544x71.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 71
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-271x36.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 36
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-271x36.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 36
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-272x36.jpg
[thumb_272_172-width] => 272
[thumb_272_172-height] => 36
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-372x49.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 49
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-372x49.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 49
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-385x51.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 51
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-416x55.jpg
[thumb_416_241-width] => 416
[thumb_416_241-height] => 55
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-448x59.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 59
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-896x118.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 118
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-574x75.jpg
[thumb_574_382-width] => 574
[thumb_574_382-height] => 75
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-776x102.jpg
[thumb_776_395-width] => 776
[thumb_776_395-height] => 102
) ) [3] => Array
(
[ID] => 13897
[id] => 13897
[title] => 2017-july-donate-box-variation-3.jpg
[filename] => 2017-july-donate-box-variation-3.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3.jpg
[link] => https://www.nextafter.com/experiments/how-different-value-propositions-on-an-in-site-donation-ask-affect-clickthrough-rate/attachment/2017-july-donate-box-variation-3-jpg/
[alt] =>
[author] => 6
[description] =>
[caption] =>
[name] => 2017-july-donate-box-variation-3-jpg
[status] => inherit
[uploaded_to] => 13893
[date] => 2021-02-25 07:03:57
[modified] => 2021-02-25 07:03:57
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 932
[height] => 112
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-150x112.jpg
[thumbnail-width] => 150
[thumbnail-height] => 112
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-300x36.jpg
[medium-width] => 300
[medium-height] => 36
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-768x92.jpg
[medium_large-width] => 640
[medium_large-height] => 77
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3.jpg
[large-width] => 640
[large-height] => 77
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3.jpg
[1536x1536-width] => 932
[1536x1536-height] => 112
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3.jpg
[2048x2048-width] => 932
[2048x2048-height] => 112
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-600x112.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 112
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-600x112.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 112
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 84
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-150x112.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 112
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-50x6.jpg
[admin-width] => 50
[admin-height] => 6
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3.jpg
[full-width] => 932
[full-height] => 112
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-372x45.jpg
[thumb_372-width] => 372
[thumb_372-height] => 45
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3.jpg
[single_post_thumbnail-width] => 932
[single_post_thumbnail-height] => 112
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-32x4.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 4
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-48x6.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 6
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-64x8.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 8
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-128x15.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 15
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-122x15.jpg
[thumb_122_67-width] => 122
[thumb_122_67-height] => 15
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-153x18.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 18
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-130x16.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 16
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-232x28.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 28
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-544x65.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 65
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-271x33.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 33
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-271x33.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 33
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-272x33.jpg
[thumb_272_172-width] => 272
[thumb_272_172-height] => 33
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-372x45.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 45
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-372x45.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 45
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-385x46.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 46
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-416x50.jpg
[thumb_416_241-width] => 416
[thumb_416_241-height] => 50
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-448x54.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 54
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-896x108.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 108
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-574x69.jpg
[thumb_574_382-width] => 574
[thumb_574_382-height] => 69
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-776x93.jpg
[thumb_776_395-width] => 776
[thumb_776_395-height] => 93
) ) )
T2: Treatment 2
Array
(
[0] => Array
(
[ID] => 13894
[id] => 13894
[title] => 2017-july-donate-box-control.jpg
[filename] => 2017-july-donate-box-control.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control.jpg
[link] => https://www.nextafter.com/experiments/how-different-value-propositions-on-an-in-site-donation-ask-affect-clickthrough-rate/attachment/2017-july-donate-box-control-jpg/
[alt] =>
[author] => 6
[description] =>
[caption] =>
[name] => 2017-july-donate-box-control-jpg
[status] => inherit
[uploaded_to] => 13893
[date] => 2021-02-25 07:03:44
[modified] => 2021-02-25 07:03:44
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 937
[height] => 117
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-150x117.jpg
[thumbnail-width] => 150
[thumbnail-height] => 117
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-300x37.jpg
[medium-width] => 300
[medium-height] => 37
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-768x96.jpg
[medium_large-width] => 640
[medium_large-height] => 80
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control.jpg
[large-width] => 640
[large-height] => 80
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control.jpg
[1536x1536-width] => 937
[1536x1536-height] => 117
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control.jpg
[2048x2048-width] => 937
[2048x2048-height] => 117
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-600x117.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 117
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-600x117.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 117
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 87
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-150x117.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 117
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-50x6.jpg
[admin-width] => 50
[admin-height] => 6
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control.jpg
[full-width] => 937
[full-height] => 117
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-372x46.jpg
[thumb_372-width] => 372
[thumb_372-height] => 46
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control.jpg
[single_post_thumbnail-width] => 937
[single_post_thumbnail-height] => 117
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-32x4.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 4
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-48x6.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 6
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-64x8.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 8
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-128x16.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 16
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-122x15.jpg
[thumb_122_67-width] => 122
[thumb_122_67-height] => 15
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-153x19.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 19
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-130x16.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 16
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-232x29.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 29
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-544x68.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 68
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-271x34.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 34
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-271x34.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 34
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-272x34.jpg
[thumb_272_172-width] => 272
[thumb_272_172-height] => 34
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-372x46.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 46
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-372x46.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 46
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-385x48.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 48
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-416x52.jpg
[thumb_416_241-width] => 416
[thumb_416_241-height] => 52
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-448x56.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 56
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-896x112.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 112
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-574x72.jpg
[thumb_574_382-width] => 574
[thumb_574_382-height] => 72
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-776x97.jpg
[thumb_776_395-width] => 776
[thumb_776_395-height] => 97
) ) [1] => Array
(
[ID] => 13895
[id] => 13895
[title] => 2017-july-donate-box-variation-1.jpg
[filename] => 2017-july-donate-box-variation-1.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1.jpg
[link] => https://www.nextafter.com/experiments/how-different-value-propositions-on-an-in-site-donation-ask-affect-clickthrough-rate/attachment/2017-july-donate-box-variation-1-jpg/
[alt] =>
[author] => 6
[description] =>
[caption] =>
[name] => 2017-july-donate-box-variation-1-jpg
[status] => inherit
[uploaded_to] => 13893
[date] => 2021-02-25 07:03:48
[modified] => 2021-02-25 07:03:48
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 931
[height] => 108
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-150x108.jpg
[thumbnail-width] => 150
[thumbnail-height] => 108
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-300x35.jpg
[medium-width] => 300
[medium-height] => 35
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-768x89.jpg
[medium_large-width] => 640
[medium_large-height] => 74
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1.jpg
[large-width] => 640
[large-height] => 74
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1.jpg
[1536x1536-width] => 931
[1536x1536-height] => 108
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1.jpg
[2048x2048-width] => 931
[2048x2048-height] => 108
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-600x108.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 108
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-600x108.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 108
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 81
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-150x108.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 108
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-50x6.jpg
[admin-width] => 50
[admin-height] => 6
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1.jpg
[full-width] => 931
[full-height] => 108
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-372x43.jpg
[thumb_372-width] => 372
[thumb_372-height] => 43
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1.jpg
[single_post_thumbnail-width] => 931
[single_post_thumbnail-height] => 108
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-32x4.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 4
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-48x6.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 6
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-64x7.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 7
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-128x15.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 15
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-122x14.jpg
[thumb_122_67-width] => 122
[thumb_122_67-height] => 14
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-153x18.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 18
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-130x15.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 15
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-232x27.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 27
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-544x63.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 63
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-271x31.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 31
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-271x31.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 31
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-272x32.jpg
[thumb_272_172-width] => 272
[thumb_272_172-height] => 32
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-372x43.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 43
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-372x43.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 43
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-385x45.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 45
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-416x48.jpg
[thumb_416_241-width] => 416
[thumb_416_241-height] => 48
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-448x52.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 52
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-896x104.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 104
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-574x67.jpg
[thumb_574_382-width] => 574
[thumb_574_382-height] => 67
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-776x90.jpg
[thumb_776_395-width] => 776
[thumb_776_395-height] => 90
) ) [2] => Array
(
[ID] => 13896
[id] => 13896
[title] => 2017-july-donate-box-variation-2.jpg
[filename] => 2017-july-donate-box-variation-2.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2.jpg
[link] => https://www.nextafter.com/experiments/how-different-value-propositions-on-an-in-site-donation-ask-affect-clickthrough-rate/attachment/2017-july-donate-box-variation-2-jpg/
[alt] =>
[author] => 6
[description] =>
[caption] =>
[name] => 2017-july-donate-box-variation-2-jpg
[status] => inherit
[uploaded_to] => 13893
[date] => 2021-02-25 07:03:55
[modified] => 2021-02-25 07:03:55
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 936
[height] => 123
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-150x123.jpg
[thumbnail-width] => 150
[thumbnail-height] => 123
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-300x39.jpg
[medium-width] => 300
[medium-height] => 39
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-768x101.jpg
[medium_large-width] => 640
[medium_large-height] => 84
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2.jpg
[large-width] => 640
[large-height] => 84
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2.jpg
[1536x1536-width] => 936
[1536x1536-height] => 123
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2.jpg
[2048x2048-width] => 936
[2048x2048-height] => 123
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-600x123.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 123
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-600x123.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 123
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 92
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-150x123.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 123
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-50x7.jpg
[admin-width] => 50
[admin-height] => 7
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2.jpg
[full-width] => 936
[full-height] => 123
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-372x49.jpg
[thumb_372-width] => 372
[thumb_372-height] => 49
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2.jpg
[single_post_thumbnail-width] => 936
[single_post_thumbnail-height] => 123
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-32x4.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 4
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-48x6.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 6
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-64x8.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 8
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-128x17.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 17
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-122x16.jpg
[thumb_122_67-width] => 122
[thumb_122_67-height] => 16
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-153x20.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 20
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-130x17.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 17
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-232x30.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 30
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-544x71.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 71
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-271x36.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 36
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-271x36.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 36
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-272x36.jpg
[thumb_272_172-width] => 272
[thumb_272_172-height] => 36
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-372x49.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 49
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-372x49.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 49
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-385x51.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 51
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-416x55.jpg
[thumb_416_241-width] => 416
[thumb_416_241-height] => 55
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-448x59.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 59
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-896x118.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 118
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-574x75.jpg
[thumb_574_382-width] => 574
[thumb_574_382-height] => 75
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-776x102.jpg
[thumb_776_395-width] => 776
[thumb_776_395-height] => 102
) ) [3] => Array
(
[ID] => 13897
[id] => 13897
[title] => 2017-july-donate-box-variation-3.jpg
[filename] => 2017-july-donate-box-variation-3.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3.jpg
[link] => https://www.nextafter.com/experiments/how-different-value-propositions-on-an-in-site-donation-ask-affect-clickthrough-rate/attachment/2017-july-donate-box-variation-3-jpg/
[alt] =>
[author] => 6
[description] =>
[caption] =>
[name] => 2017-july-donate-box-variation-3-jpg
[status] => inherit
[uploaded_to] => 13893
[date] => 2021-02-25 07:03:57
[modified] => 2021-02-25 07:03:57
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 932
[height] => 112
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-150x112.jpg
[thumbnail-width] => 150
[thumbnail-height] => 112
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-300x36.jpg
[medium-width] => 300
[medium-height] => 36
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-768x92.jpg
[medium_large-width] => 640
[medium_large-height] => 77
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3.jpg
[large-width] => 640
[large-height] => 77
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3.jpg
[1536x1536-width] => 932
[1536x1536-height] => 112
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3.jpg
[2048x2048-width] => 932
[2048x2048-height] => 112
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-600x112.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 112
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-600x112.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 112
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 84
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-150x112.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 112
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-50x6.jpg
[admin-width] => 50
[admin-height] => 6
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3.jpg
[full-width] => 932
[full-height] => 112
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-372x45.jpg
[thumb_372-width] => 372
[thumb_372-height] => 45
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3.jpg
[single_post_thumbnail-width] => 932
[single_post_thumbnail-height] => 112
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-32x4.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 4
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-48x6.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 6
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-64x8.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 8
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-128x15.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 15
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-122x15.jpg
[thumb_122_67-width] => 122
[thumb_122_67-height] => 15
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-153x18.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 18
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-130x16.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 16
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-232x28.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 28
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-544x65.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 65
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-271x33.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 33
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-271x33.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 33
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-272x33.jpg
[thumb_272_172-width] => 272
[thumb_272_172-height] => 33
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-372x45.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 45
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-372x45.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 45
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-385x46.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 46
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-416x50.jpg
[thumb_416_241-width] => 416
[thumb_416_241-height] => 50
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-448x54.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 54
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-896x108.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 108
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-574x69.jpg
[thumb_574_382-width] => 574
[thumb_574_382-height] => 69
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-776x93.jpg
[thumb_776_395-width] => 776
[thumb_776_395-height] => 93
) ) )
T3: Treatment 3
Array
(
[0] => Array
(
[ID] => 13894
[id] => 13894
[title] => 2017-july-donate-box-control.jpg
[filename] => 2017-july-donate-box-control.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control.jpg
[link] => https://www.nextafter.com/experiments/how-different-value-propositions-on-an-in-site-donation-ask-affect-clickthrough-rate/attachment/2017-july-donate-box-control-jpg/
[alt] =>
[author] => 6
[description] =>
[caption] =>
[name] => 2017-july-donate-box-control-jpg
[status] => inherit
[uploaded_to] => 13893
[date] => 2021-02-25 07:03:44
[modified] => 2021-02-25 07:03:44
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 937
[height] => 117
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-150x117.jpg
[thumbnail-width] => 150
[thumbnail-height] => 117
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-300x37.jpg
[medium-width] => 300
[medium-height] => 37
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-768x96.jpg
[medium_large-width] => 640
[medium_large-height] => 80
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control.jpg
[large-width] => 640
[large-height] => 80
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control.jpg
[1536x1536-width] => 937
[1536x1536-height] => 117
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control.jpg
[2048x2048-width] => 937
[2048x2048-height] => 117
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-600x117.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 117
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-600x117.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 117
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 87
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-150x117.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 117
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-50x6.jpg
[admin-width] => 50
[admin-height] => 6
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control.jpg
[full-width] => 937
[full-height] => 117
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-372x46.jpg
[thumb_372-width] => 372
[thumb_372-height] => 46
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control.jpg
[single_post_thumbnail-width] => 937
[single_post_thumbnail-height] => 117
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-32x4.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 4
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-48x6.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 6
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-64x8.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 8
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-128x16.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 16
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-122x15.jpg
[thumb_122_67-width] => 122
[thumb_122_67-height] => 15
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-153x19.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 19
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-130x16.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 16
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-232x29.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 29
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-544x68.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 68
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-271x34.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 34
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-271x34.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 34
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-272x34.jpg
[thumb_272_172-width] => 272
[thumb_272_172-height] => 34
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-372x46.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 46
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-372x46.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 46
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-385x48.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 48
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-416x52.jpg
[thumb_416_241-width] => 416
[thumb_416_241-height] => 52
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-448x56.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 56
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-896x112.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 112
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-574x72.jpg
[thumb_574_382-width] => 574
[thumb_574_382-height] => 72
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-control-776x97.jpg
[thumb_776_395-width] => 776
[thumb_776_395-height] => 97
) ) [1] => Array
(
[ID] => 13895
[id] => 13895
[title] => 2017-july-donate-box-variation-1.jpg
[filename] => 2017-july-donate-box-variation-1.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1.jpg
[link] => https://www.nextafter.com/experiments/how-different-value-propositions-on-an-in-site-donation-ask-affect-clickthrough-rate/attachment/2017-july-donate-box-variation-1-jpg/
[alt] =>
[author] => 6
[description] =>
[caption] =>
[name] => 2017-july-donate-box-variation-1-jpg
[status] => inherit
[uploaded_to] => 13893
[date] => 2021-02-25 07:03:48
[modified] => 2021-02-25 07:03:48
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 931
[height] => 108
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-150x108.jpg
[thumbnail-width] => 150
[thumbnail-height] => 108
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-300x35.jpg
[medium-width] => 300
[medium-height] => 35
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-768x89.jpg
[medium_large-width] => 640
[medium_large-height] => 74
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1.jpg
[large-width] => 640
[large-height] => 74
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1.jpg
[1536x1536-width] => 931
[1536x1536-height] => 108
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1.jpg
[2048x2048-width] => 931
[2048x2048-height] => 108
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-600x108.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 108
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-600x108.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 108
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 81
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-150x108.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 108
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-50x6.jpg
[admin-width] => 50
[admin-height] => 6
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1.jpg
[full-width] => 931
[full-height] => 108
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-372x43.jpg
[thumb_372-width] => 372
[thumb_372-height] => 43
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1.jpg
[single_post_thumbnail-width] => 931
[single_post_thumbnail-height] => 108
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-32x4.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 4
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-48x6.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 6
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-64x7.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 7
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-128x15.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 15
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-122x14.jpg
[thumb_122_67-width] => 122
[thumb_122_67-height] => 14
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-153x18.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 18
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-130x15.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 15
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-232x27.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 27
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-544x63.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 63
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-271x31.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 31
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-271x31.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 31
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-272x32.jpg
[thumb_272_172-width] => 272
[thumb_272_172-height] => 32
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-372x43.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 43
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-372x43.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 43
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-385x45.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 45
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-416x48.jpg
[thumb_416_241-width] => 416
[thumb_416_241-height] => 48
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-448x52.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 52
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-896x104.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 104
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-574x67.jpg
[thumb_574_382-width] => 574
[thumb_574_382-height] => 67
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-1-776x90.jpg
[thumb_776_395-width] => 776
[thumb_776_395-height] => 90
) ) [2] => Array
(
[ID] => 13896
[id] => 13896
[title] => 2017-july-donate-box-variation-2.jpg
[filename] => 2017-july-donate-box-variation-2.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2.jpg
[link] => https://www.nextafter.com/experiments/how-different-value-propositions-on-an-in-site-donation-ask-affect-clickthrough-rate/attachment/2017-july-donate-box-variation-2-jpg/
[alt] =>
[author] => 6
[description] =>
[caption] =>
[name] => 2017-july-donate-box-variation-2-jpg
[status] => inherit
[uploaded_to] => 13893
[date] => 2021-02-25 07:03:55
[modified] => 2021-02-25 07:03:55
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 936
[height] => 123
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-150x123.jpg
[thumbnail-width] => 150
[thumbnail-height] => 123
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-300x39.jpg
[medium-width] => 300
[medium-height] => 39
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-768x101.jpg
[medium_large-width] => 640
[medium_large-height] => 84
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2.jpg
[large-width] => 640
[large-height] => 84
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2.jpg
[1536x1536-width] => 936
[1536x1536-height] => 123
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2.jpg
[2048x2048-width] => 936
[2048x2048-height] => 123
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-600x123.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 123
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-600x123.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 123
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 92
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-150x123.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 123
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-50x7.jpg
[admin-width] => 50
[admin-height] => 7
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2.jpg
[full-width] => 936
[full-height] => 123
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-372x49.jpg
[thumb_372-width] => 372
[thumb_372-height] => 49
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2.jpg
[single_post_thumbnail-width] => 936
[single_post_thumbnail-height] => 123
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-32x4.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 4
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-48x6.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 6
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-64x8.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 8
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-128x17.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 17
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-122x16.jpg
[thumb_122_67-width] => 122
[thumb_122_67-height] => 16
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-153x20.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 20
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-130x17.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 17
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-232x30.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 30
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-544x71.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 71
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-271x36.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 36
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-271x36.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 36
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-272x36.jpg
[thumb_272_172-width] => 272
[thumb_272_172-height] => 36
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-372x49.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 49
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-372x49.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 49
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-385x51.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 51
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-416x55.jpg
[thumb_416_241-width] => 416
[thumb_416_241-height] => 55
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-448x59.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 59
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-896x118.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 118
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-574x75.jpg
[thumb_574_382-width] => 574
[thumb_574_382-height] => 75
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-2-776x102.jpg
[thumb_776_395-width] => 776
[thumb_776_395-height] => 102
) ) [3] => Array
(
[ID] => 13897
[id] => 13897
[title] => 2017-july-donate-box-variation-3.jpg
[filename] => 2017-july-donate-box-variation-3.jpg
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3.jpg
[link] => https://www.nextafter.com/experiments/how-different-value-propositions-on-an-in-site-donation-ask-affect-clickthrough-rate/attachment/2017-july-donate-box-variation-3-jpg/
[alt] =>
[author] => 6
[description] =>
[caption] =>
[name] => 2017-july-donate-box-variation-3-jpg
[status] => inherit
[uploaded_to] => 13893
[date] => 2021-02-25 07:03:57
[modified] => 2021-02-25 07:03:57
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 932
[height] => 112
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-150x112.jpg
[thumbnail-width] => 150
[thumbnail-height] => 112
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-300x36.jpg
[medium-width] => 300
[medium-height] => 36
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-768x92.jpg
[medium_large-width] => 640
[medium_large-height] => 77
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3.jpg
[large-width] => 640
[large-height] => 77
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3.jpg
[1536x1536-width] => 932
[1536x1536-height] => 112
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3.jpg
[2048x2048-width] => 932
[2048x2048-height] => 112
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-600x112.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 112
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-600x112.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 112
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 84
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-150x112.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 112
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-50x6.jpg
[admin-width] => 50
[admin-height] => 6
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3.jpg
[full-width] => 932
[full-height] => 112
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-372x45.jpg
[thumb_372-width] => 372
[thumb_372-height] => 45
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3.jpg
[single_post_thumbnail-width] => 932
[single_post_thumbnail-height] => 112
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-32x4.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 4
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-48x6.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 6
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-64x8.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 8
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-128x15.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 15
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-122x15.jpg
[thumb_122_67-width] => 122
[thumb_122_67-height] => 15
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-153x18.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 18
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-130x16.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 16
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-232x28.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 28
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-544x65.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 65
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-271x33.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 33
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-271x33.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 33
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-272x33.jpg
[thumb_272_172-width] => 272
[thumb_272_172-height] => 33
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-372x45.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 45
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-372x45.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 45
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-385x46.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 46
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-416x50.jpg
[thumb_416_241-width] => 416
[thumb_416_241-height] => 50
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-448x54.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 54
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-896x108.jpg
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 108
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-574x69.jpg
[thumb_574_382-width] => 574
[thumb_574_382-height] => 69
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/2017-july-donate-box-variation-3-776x93.jpg
[thumb_776_395-width] => 776
[thumb_776_395-height] => 93
) ) )
Results
| Treatment Name | Click Rate | Relative Difference | Confidence | |
|---|---|---|---|---|
| C: | Control | 0.50% | ||
| T1: | Treatment 1 | 0.42% | -16.1% | 71.3% |
| T2: | Treatment 2 | 0.50% | 1.3% | 6.6% |
| T3: | Treatment 3 | 0.48% | -2.6% | 13.4% |
This experiment has a required sample size of 96,968 in order to be valid. Unfortunately, the required sample size was not met and a level of confidence above 95% was not met so the experiment results are not valid.
Key Learnings
After several weeks of testing, none of the copy variants produced any significant lift over the control. While this was disappointing, a further review of the data found that one of the variants produced a significant increase in revenue after the click. This showed that the value propositions might not produce a result immediately, but might inspire a higher motivation to give.