The Heritage Foundation
How emphasizing a recurring gift impacted revenue
Experiment ID: #6750
The Heritage Foundation
Experiment Summary
Timeframe: 05/03/2017 - 06/06/2017
A past analysis of The Heritage Foundation donor file found that recurring donors provide the highest donor value to the organization and have the best chance of being retained into future years. Based upon this analysis, we decided to launch an experiment to increase the number of recurring givers.
We crafted value proposition copy around the reason to make a recurring gift and included near the recurring gift option on the donation form. We also emphasized making the gift via their Bank Account as these donations tend to have a longer lifetime.
Research Question
Will emphasizing the impact of a recurring increase the overall revenue per visitor?
Design
C: No Emphasis
Array
(
[0] => Array
(
[ID] => 13699
[id] => 13699
[title] => No_Emphasis.png
[filename] => No_Emphasis.png
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis.png
[link] => https://www.nextafter.com/experiments/how-emphasizing-a-recurring-gift-impacted-revenue/attachment/no_emphasis-png/
[alt] =>
[author] => 1
[description] =>
[caption] =>
[name] => no_emphasis-png
[status] => inherit
[uploaded_to] => 13698
[date] => 2021-02-25 06:41:00
[modified] => 2021-02-25 06:41:00
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 434
[height] => 815
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-160x300.png
[medium-width] => 160
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis.png
[medium_large-width] => 434
[medium_large-height] => 815
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis.png
[large-width] => 434
[large-height] => 815
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis.png
[1536x1536-width] => 434
[1536x1536-height] => 815
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis.png
[2048x2048-width] => 434
[2048x2048-height] => 815
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-434x400.png
[ab-block-post-grid-landscape-width] => 434
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-434x600.png
[ab-block-post-grid-square-width] => 434
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis.png
[tp-image-grid-width] => 373
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-27x50.png
[admin-width] => 27
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis.png
[full-width] => 434
[full-height] => 815
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-372x699.png
[thumb_372-width] => 372
[thumb_372-height] => 699
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-333x625.png
[single_post_thumbnail-width] => 333
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-17x32.png
[thumb_32_32-width] => 17
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-26x48.png
[thumb_48_48-width] => 26
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-34x64.png
[thumb_64_64-width] => 34
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-68x128.png
[thumb_128_128-width] => 68
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-36x67.png
[thumb_122_67-width] => 36
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-81x153.png
[thumb_153_153-width] => 81
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-87x163.png
[thumb_130_163-width] => 87
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-94x177.png
[thumb_232_177-width] => 94
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-346x650.png
[thumb_272_325-width] => 346
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-184x346.png
[thumb_271_346-width] => 184
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-144x271.png
[thumb_271_271-width] => 144
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-92x172.png
[thumb_272_172-width] => 92
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-245x461.png
[thumb_372_461-width] => 245
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-266x500.png
[thumb_372_500-width] => 266
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-144x270.png
[thumb_385_270-width] => 144
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-128x241.png
[thumb_416_241-width] => 128
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-218x410.png
[thumb_448_410-width] => 218
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis.png
[thumb_448_410_retina-width] => 434
[thumb_448_410_retina-height] => 815
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-203x382.png
[thumb_574_382-width] => 203
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-210x395.png
[thumb_776_395-width] => 210
[thumb_776_395-height] => 395
) ) [1] => Array
(
[ID] => 13700
[id] => 13700
[title] => Recurring_Emphasis.png
[filename] => Recurring_Emphasis.png
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis.png
[link] => https://www.nextafter.com/experiments/how-emphasizing-a-recurring-gift-impacted-revenue/attachment/recurring_emphasis-png/
[alt] =>
[author] => 1
[description] =>
[caption] =>
[name] => recurring_emphasis-png
[status] => inherit
[uploaded_to] => 13698
[date] => 2021-02-25 06:41:05
[modified] => 2021-02-25 06:41:05
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 424
[height] => 923
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-138x300.png
[medium-width] => 138
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis.png
[medium_large-width] => 424
[medium_large-height] => 923
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis.png
[large-width] => 424
[large-height] => 923
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis.png
[1536x1536-width] => 424
[1536x1536-height] => 923
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis.png
[2048x2048-width] => 424
[2048x2048-height] => 923
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-424x400.png
[ab-block-post-grid-landscape-width] => 424
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-424x600.png
[ab-block-post-grid-square-width] => 424
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis.png
[tp-image-grid-width] => 322
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-23x50.png
[admin-width] => 23
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis.png
[full-width] => 424
[full-height] => 923
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-372x810.png
[thumb_372-width] => 372
[thumb_372-height] => 810
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-287x625.png
[single_post_thumbnail-width] => 287
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-15x32.png
[thumb_32_32-width] => 15
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-22x48.png
[thumb_48_48-width] => 22
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-29x64.png
[thumb_64_64-width] => 29
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-59x128.png
[thumb_128_128-width] => 59
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-31x67.png
[thumb_122_67-width] => 31
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-70x153.png
[thumb_153_153-width] => 70
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-75x163.png
[thumb_130_163-width] => 75
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-81x177.png
[thumb_232_177-width] => 81
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-299x650.png
[thumb_272_325-width] => 299
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-159x346.png
[thumb_271_346-width] => 159
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-124x271.png
[thumb_271_271-width] => 124
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-79x172.png
[thumb_272_172-width] => 79
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-212x461.png
[thumb_372_461-width] => 212
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-230x500.png
[thumb_372_500-width] => 230
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-124x270.png
[thumb_385_270-width] => 124
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-111x241.png
[thumb_416_241-width] => 111
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-188x410.png
[thumb_448_410-width] => 188
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-377x820.png
[thumb_448_410_retina-width] => 377
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-175x382.png
[thumb_574_382-width] => 175
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-181x395.png
[thumb_776_395-width] => 181
[thumb_776_395-height] => 395
) ) )
T1: Recurring Emphasis
Array
(
[0] => Array
(
[ID] => 13699
[id] => 13699
[title] => No_Emphasis.png
[filename] => No_Emphasis.png
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis.png
[link] => https://www.nextafter.com/experiments/how-emphasizing-a-recurring-gift-impacted-revenue/attachment/no_emphasis-png/
[alt] =>
[author] => 1
[description] =>
[caption] =>
[name] => no_emphasis-png
[status] => inherit
[uploaded_to] => 13698
[date] => 2021-02-25 06:41:00
[modified] => 2021-02-25 06:41:00
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 434
[height] => 815
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-160x300.png
[medium-width] => 160
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis.png
[medium_large-width] => 434
[medium_large-height] => 815
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis.png
[large-width] => 434
[large-height] => 815
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis.png
[1536x1536-width] => 434
[1536x1536-height] => 815
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis.png
[2048x2048-width] => 434
[2048x2048-height] => 815
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-434x400.png
[ab-block-post-grid-landscape-width] => 434
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-434x600.png
[ab-block-post-grid-square-width] => 434
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis.png
[tp-image-grid-width] => 373
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-27x50.png
[admin-width] => 27
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis.png
[full-width] => 434
[full-height] => 815
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-372x699.png
[thumb_372-width] => 372
[thumb_372-height] => 699
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-333x625.png
[single_post_thumbnail-width] => 333
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-17x32.png
[thumb_32_32-width] => 17
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-26x48.png
[thumb_48_48-width] => 26
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-34x64.png
[thumb_64_64-width] => 34
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-68x128.png
[thumb_128_128-width] => 68
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-36x67.png
[thumb_122_67-width] => 36
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-81x153.png
[thumb_153_153-width] => 81
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-87x163.png
[thumb_130_163-width] => 87
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-94x177.png
[thumb_232_177-width] => 94
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-346x650.png
[thumb_272_325-width] => 346
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-184x346.png
[thumb_271_346-width] => 184
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-144x271.png
[thumb_271_271-width] => 144
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-92x172.png
[thumb_272_172-width] => 92
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-245x461.png
[thumb_372_461-width] => 245
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-266x500.png
[thumb_372_500-width] => 266
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-144x270.png
[thumb_385_270-width] => 144
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-128x241.png
[thumb_416_241-width] => 128
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-218x410.png
[thumb_448_410-width] => 218
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis.png
[thumb_448_410_retina-width] => 434
[thumb_448_410_retina-height] => 815
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-203x382.png
[thumb_574_382-width] => 203
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/No_Emphasis-210x395.png
[thumb_776_395-width] => 210
[thumb_776_395-height] => 395
) ) [1] => Array
(
[ID] => 13700
[id] => 13700
[title] => Recurring_Emphasis.png
[filename] => Recurring_Emphasis.png
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis.png
[link] => https://www.nextafter.com/experiments/how-emphasizing-a-recurring-gift-impacted-revenue/attachment/recurring_emphasis-png/
[alt] =>
[author] => 1
[description] =>
[caption] =>
[name] => recurring_emphasis-png
[status] => inherit
[uploaded_to] => 13698
[date] => 2021-02-25 06:41:05
[modified] => 2021-02-25 06:41:05
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 424
[height] => 923
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-138x300.png
[medium-width] => 138
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis.png
[medium_large-width] => 424
[medium_large-height] => 923
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis.png
[large-width] => 424
[large-height] => 923
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis.png
[1536x1536-width] => 424
[1536x1536-height] => 923
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis.png
[2048x2048-width] => 424
[2048x2048-height] => 923
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-424x400.png
[ab-block-post-grid-landscape-width] => 424
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-424x600.png
[ab-block-post-grid-square-width] => 424
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis.png
[tp-image-grid-width] => 322
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-23x50.png
[admin-width] => 23
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis.png
[full-width] => 424
[full-height] => 923
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-372x810.png
[thumb_372-width] => 372
[thumb_372-height] => 810
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-287x625.png
[single_post_thumbnail-width] => 287
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-15x32.png
[thumb_32_32-width] => 15
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-22x48.png
[thumb_48_48-width] => 22
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-29x64.png
[thumb_64_64-width] => 29
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-59x128.png
[thumb_128_128-width] => 59
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-31x67.png
[thumb_122_67-width] => 31
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-70x153.png
[thumb_153_153-width] => 70
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-75x163.png
[thumb_130_163-width] => 75
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-81x177.png
[thumb_232_177-width] => 81
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-299x650.png
[thumb_272_325-width] => 299
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-159x346.png
[thumb_271_346-width] => 159
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-124x271.png
[thumb_271_271-width] => 124
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-79x172.png
[thumb_272_172-width] => 79
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-212x461.png
[thumb_372_461-width] => 212
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-230x500.png
[thumb_372_500-width] => 230
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-124x270.png
[thumb_385_270-width] => 124
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-111x241.png
[thumb_416_241-width] => 111
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-188x410.png
[thumb_448_410-width] => 188
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-377x820.png
[thumb_448_410_retina-width] => 377
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-175x382.png
[thumb_574_382-width] => 175
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Recurring_Emphasis-181x395.png
[thumb_776_395-width] => 181
[thumb_776_395-height] => 395
) ) )
Results
This experiment was validated using 3rd party testing tools. Based upon those calculations, a significant
level of confidence
was not met so these experiment results are not valid.
Key Learnings
After a month of collecting data, we did not see any significant impact on the donor’s likelihood to make a recurring gift, select their Bank Account, or increase overall revenue to the organization. This is still a priority for the organization so we will go back to the drawing board to develop new hypotheses to increase someone’s likelihood to make a recurring gift.