Fundraisers have been trying for years to effectively use Facebook as a fundraising channel. On the surface, it seems that Facebook should be an easy tool for donor acquisition because it has:
- 2 billion active users per month.
- In-depth data on what each of user likes and values.
- Tools to utilize this data to find people who look like your donors.
Despite all this, most fundraisers come up empty handed when trying to use Facebook for fundraising.
Over the past 4 years, we’ve tested a new model to target likely donors, capture their attention, and convert them into donors. And using the learnings from over 300 fundraising experiments, we’ve developed an 11 session online course that will help you create and launch each element of an effective fundraising campaign.
In this webinar, Tim Kachuriak and Jon Powell give a live preview of the first session – demonstrating the 4-step model and helping you begin to launch your own campaign.
Register for Turning Facebook Likes Into Donors
You can access the entire Turning Facebook Likes Into Donors course here. Find out more about course registration.
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