About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. 

© 2023 NextAfter. All Rights Reserved.   

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hello@nextafter.com

Your donation page is arguably the most important place on your website for donors. It is the primary place where a potential donor comes to consider giving.

But you can't assume that visitors to your donation page are already motivated to give. In fact, with industry average conversion rate of 21%, your donation page is likely failing 79% of visitors.

Get your FREE General Donation Page Template Now

What fundraisers say about NextAfter resources:

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter."

- Margaret, Layne Consulting

"Honestly- no other organization nails the everyday issues/tips/experiences of the fundraising shop like NextAfter. I really, really appreciate the work that goes into your findings as it is SO helpful for us in the digital fundraising field. Keep up the great work!"

- Anna, Lakehead University

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How can you improve your donation page results?

This free donation page template will help you increase revenue from your primary donation page by:

  • Helping your donor fully understand why their donation is important
  • Reducing friction to make giving easy and simple
  • Addressing donor's concerns with key design elements
  • Reinforcing the value of donating each step of the way

Every idea in this template is backed by first-hand a/b testing so that you know you're implementing strategies that have been proven to increase donations.

19 Proven Ways to Optimize Your

Donation Page

Get the free donation page template with specific tips to increase revenue

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter (be it in person or with materials or digitally or in traditional or social media). 

So far I am just enjoying what you are doing and thank you for it."

– Margaret Layne, Layne Consulting

What fundraisers say about NextAfter's resources...

 fundraisers have downloaded and trust NextAfter's free resources.

65,240

 fundraisers have downloaded and trust NextAfter's free resources.

65,240