What makes donors give?


We're obsessed with answering that question.

That's why we help nonprofit organizations turn the web into a living laboratory to find the answers — and acquire more emails and convert more donors than they ever thought possible.

Conducting Nonprofit Research

Forensic Research

We conduct forensic research on the largest nonprofit organizations in the world to understand how they attract, inspire and cultivate relationships with donors online. Check out some of our recent studies:

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Library of Experiments

Every week, we publish new experiments to our Research Library. These experiments provide valuable insights as you optimize your own online fundraising.

Research Library

Explore the Library

Turning Research into Results

How ad creative produced a 129% increase in conversion rate
How adding urgency to a repositioned call to action increased clickthrough rate by 87.7%
How urgency and a repositioned call-to-action increased donations by 89.4%
How refining the donation value proposition increased conversion by 553.3%
How reducing the number of calls to action increased sharing by 230%
How adding branding to a prospecting email increased clickthrough rate by 101%
How a soft call-to-action performed with a social media audience
How testing a new messaging approach led to a 87.2% increase in conversion rate
How the right premium lifted conversion by 135.4%
How ad creative failed to increase clickthrough rate -- but increased follow-on conversion rate by 90%
How reducing the number of calls-to-action led to a 120% increase in engagement
How qualifying questions were able to increase conversion rate by 89%
How a two-step form reduced cognitive friction and increased conversion by 99%
How reducing copy for highly motivated donors increased conversion 134.3%
How a singular, softer call to action in an email led to 153% increase in revenue
How the right value proposition can lift conversion by 186.5%
How focusing on the product-level value proposition can lift revenue by 172.8%
How reducing form friction on email acquisition can increase donor conversion by 93.6%
How simplifying a donation form can increase revenue by 252.6%
How reducing friction on mobile devices increased name conversion rate by 76.2%
How the value proposition conveyed in an email increased revenue by 411%
How adding suggested gift amounts increased donor conversion 104.4%

Consulting with Innovative Nonprofits

  • Alliance Defending Freedom
  • DTS
  • The Heritage Foundation
  • Hillsdale College
  • Hoover Institution
  • Jews for Jesus
  • Online for Life
  • Texas State Historical Association

See What Others Are Saying

Working with NextAfter has resulted in rapid growth for DTS’s online fundraising program. Their dedication to testing and optimization has delivered valuable insights into the hearts and minds of our donors.
Labin Duke

Labin Duke

Director of Donor Management

Dallas Theological Seminary

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